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CRADLE TO CRADLE

Nora Sophie Griefahn & Tim JanßenCo-Founders of Cradle to Cradle e.V.Executive Directors

LEAVING A BIGAND POSITIVE FOOTPRINT

WHAT IS SUSTAINABILITY FOR YOU?

GOOD LIFE = GOOD QUALITY

WHAT IS THE QUALITY TODAY?

DEFINING QUALITY

Antimonesulfides are more carcinogen than asbestos !

Defining Quality

240 – 320 times higherthan EU‐Directive(94/27/EG) allows

10 % of the western population is sensitive to nickel

Source: M. Zaghow, M. Raulf‐Heimsoth, Ruhr‐University Bochum (2004)

DEFINING QUALITY

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Defining Quality

Proven in toilet paper

mg/kg

Organic Chlorine 700

Organic Fluorine 70

Zinc 35

Titanium 31

Copper 27

Chrome 5.9

Lead 4.0

Nickel 1.4

Antimony 1.2

EPEA, Hamburg (2008)

DEFINING QUALITY Defining QualityUpcycling?

DEFINING QUALITY

Defining Quality

Econ

omy

SocialAs

pects

Ecolog

y

Reducing ourfootprint

DEFINING QUALITY CONCEPTION OF HUMAN BEINGS

Causal concepts of industrial metabolisms

Cradle to Grave

Pest?

Cradle to Cradle

Contributor?

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WHAT IS QUALITY FOR US?

HEALTHY: GOOD FOR PEOPLE AND ENVIRONMENT

REGENERATIVEENERGY

WASTE EQUALS FOOD

CELEBRATEDIVERSITY

C2C PRINCIPLES BIO & TECHNOSPHERE

Consumption

Composting

BiologicalNutrients

product

Growth

Production

Use

Return & disassembly

TechnicalNutrients

product

Preparation

Production

Biological CycleProducts of Consumption = Biosphere

Technical CycleProducts of Usage = Technosphere

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LEAVING A BIG AND POSITIVEFOOTPRINT

ECO‐EFFECTIVE DESIGN WITH DEFINED MATERIALS BUSINESS PRACTICE

Geile Beispiele• Absorbs CO2• Produces Oxygen• Produces biomass• Supports biodiversity• Provides habitat to many species• Filters the air• Makes soil• etc.

PRINTING

CLEANING THE AIR

CARPET

BY ADSORBING FINE DUST

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CITY HALL, VENLO WOODCUBE, HAMBURG

DeepGreen DevelopmentWOODCUBE Hamburg GmbHArchitekturagenturThoma Holz GmbH

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CLOTHING MORE

CERTIFICATION CRADLELUTION

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HOW DOES IT WORK?

• Think ouside the box

• Toxics in circles are dangerous too!

• Waste‐Economy‐Designprinciples in a circular system still produce waste

Ask the right questions

Education & Cooperation

CELEBRATE DIVERSITY No linear economy in circles

From Cradle to Grave to Cradle to Cradle Design

FromWaste Economy to a Circular Economy

REGIONAL GROUPS

Over 30 Regional Groups with more than 300 people all‐over Germany

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Cradle to Cradle e.V.Headoffice Berlin

www.c2c‐ev.dewww.c2c‐kongress.dewww.facebook.com/c2c.ev

TOGETHER FOR A POSITIVE FOOTPRINT