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CRADLE TO CRADLE
Nora Sophie Griefahn & Tim JanßenCo-Founders of Cradle to Cradle e.V.Executive Directors
LEAVING A BIGAND POSITIVE FOOTPRINT
WHAT IS SUSTAINABILITY FOR YOU?
GOOD LIFE = GOOD QUALITY
WHAT IS THE QUALITY TODAY?
DEFINING QUALITY
Antimonesulfides are more carcinogen than asbestos !
Defining Quality
240 – 320 times higherthan EU‐Directive(94/27/EG) allows
10 % of the western population is sensitive to nickel
Source: M. Zaghow, M. Raulf‐Heimsoth, Ruhr‐University Bochum (2004)
DEFINING QUALITY
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Defining Quality
Proven in toilet paper
mg/kg
Organic Chlorine 700
Organic Fluorine 70
Zinc 35
Titanium 31
Copper 27
Chrome 5.9
Lead 4.0
Nickel 1.4
Antimony 1.2
EPEA, Hamburg (2008)
DEFINING QUALITY Defining QualityUpcycling?
DEFINING QUALITY
Defining Quality
Econ
omy
SocialAs
pects
Ecolog
y
Reducing ourfootprint
DEFINING QUALITY CONCEPTION OF HUMAN BEINGS
Causal concepts of industrial metabolisms
Cradle to Grave
Pest?
Cradle to Cradle
Contributor?
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WHAT IS QUALITY FOR US?
HEALTHY: GOOD FOR PEOPLE AND ENVIRONMENT
REGENERATIVEENERGY
WASTE EQUALS FOOD
CELEBRATEDIVERSITY
C2C PRINCIPLES BIO & TECHNOSPHERE
Consumption
Composting
BiologicalNutrients
product
Growth
Production
Use
Return & disassembly
TechnicalNutrients
product
Preparation
Production
Biological CycleProducts of Consumption = Biosphere
Technical CycleProducts of Usage = Technosphere
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LEAVING A BIG AND POSITIVEFOOTPRINT
ECO‐EFFECTIVE DESIGN WITH DEFINED MATERIALS BUSINESS PRACTICE
Geile Beispiele• Absorbs CO2• Produces Oxygen• Produces biomass• Supports biodiversity• Provides habitat to many species• Filters the air• Makes soil• etc.
PRINTING
CLEANING THE AIR
CARPET
BY ADSORBING FINE DUST
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CITY HALL, VENLO WOODCUBE, HAMBURG
DeepGreen DevelopmentWOODCUBE Hamburg GmbHArchitekturagenturThoma Holz GmbH
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CLOTHING MORE
CERTIFICATION CRADLELUTION
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HOW DOES IT WORK?
• Think ouside the box
• Toxics in circles are dangerous too!
• Waste‐Economy‐Designprinciples in a circular system still produce waste
Ask the right questions
Education & Cooperation
CELEBRATE DIVERSITY No linear economy in circles
From Cradle to Grave to Cradle to Cradle Design
FromWaste Economy to a Circular Economy
REGIONAL GROUPS
Over 30 Regional Groups with more than 300 people all‐over Germany
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Cradle to Cradle e.V.Headoffice Berlin
www.c2c‐ev.dewww.c2c‐kongress.dewww.facebook.com/c2c.ev
TOGETHER FOR A POSITIVE FOOTPRINT