sustainability drinks #2 - humancredit

14.03.10 v06 www.humancredit.cc

Humancredit Advertising for the good(s)


We want to solve a social problem!

Co-FounderraumHOCH GmbHArchitect

Co-FounderGraphscape GmbHLead Developer

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Co-Founderforum Nachhaltig Wirtschaften Marketing

Georgi Musev Christian David Alistair Langer


100 Billion Dollars every year

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are earned with our

personal data

are needed desperately for charity


How to transfer the money?

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?with

advertisemen

t?


Nobody is happy!

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- NGOs - Advertising industry & brands!- Internet users

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- NGOs- Advertising Industry- Internet users

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NGOs earn less than 10% via online fundraising

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don’t raise enough online

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The “Gelbe Villa” in Berlin:“We get maximum 5% over the internet…”


- NGOs - Advertising Industry- Internet Users

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$ 100 Billion on digital ads in 2013

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+ 30%


but negative perception of digital ads: “annoying”, “don’t work”, “bad targeting”…

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Google $ 25 Mio. to

AdBlocker Plus


- NGOs- Advertising Industry- Internet users

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We, the users provide the raw material…

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…but don’t have any influence on the profit.

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We accept conditions of use…

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We are flooded by non-relevant ads…

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Why aren't ads always “super cool”?

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We want to change this!

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Humancredit aims to divert 1% of the global online advertising revenue to charitable projects and make advertising better!

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$1 Billion in 5 Years for the good(s).

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Our Win-Win-Win Strategy

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A tale where the „Bad Guys“ also win!

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2.0


NGOs

getHumancredits

Turning ad-millions into donations.

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Internet User

become provider,collect Humancredits,deliver consciously:

Brands &

Advertisers

become buyer;fund the Humancredits

Cookies, AttentionFeedback,

Time

Humancredit, a non-profit platform, sources, hosts and promotes…

“Social Payback”:They decide, who should profit from their data, receive only relevant ads, donate with their Online-Activity & Time – without spending Money!

Win

“Social Micropayment”:get a new fund raising source, better online fundraising, more donations.

Win

“Social Advertising”:better targeting, new feedback channel, more reach, efficiency, consumer ad-engagement, ad-quality,ad-budgets turn into donation-budgets.

Win


What will Brands & Advertisers pay for?

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For a Premium Ad-Brand!

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A “Fair Traid” seal for online marketing.

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A seal for socially responsible ads.

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“Peugeot pays for your attention!”

“The Emirates too ;-)”

like?dislike?we love your feedback!


For social surveys on ads & products.

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“We donate for your Feedback!”

200 Humancreditsin 2 Minutes= 2 Dollars!


For socially responsible inventories.

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“We donate for your Spotify-time!”


… and for socially responsible advertisers.

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“Google donates for watching you!”

324.501.437 Humancredits donated


No one has to change anything on his value chain!

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Status-Quo

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AdvertiserTarget Group &AD-CONTENT

Audience TargetingAD-BOX

Impressions, Clicks,3rd party Cookies

Audience

AD-CONTENT

Free Software


Attention

BrandTarget Group &AD-CONTENT

InventoryTarget GroupAD-CONTENT


Free Software AD-SPACE


$

$

(Peugeot, Emirates...) (Google...) (Spotify, Handelsblatt...)


Added Value = structure stays the same

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AdvertiserTarget Group &AD-CONTENT


Impressions, Clicks,3rd party Cookies +++

Audience

AD-CONTENT

Free Software


Attention +++Engagement1st party DataCustomer Feedback

BrandTarget Group &AD-CONTENT

InventoryTarget GroupAD-CONTENT


Free Software AD-SPACE


$

$

$

Donation

(Peugeot, Emirates...) (Google...) (Spotify, Handelsblatt...)


Humancredit ads value to each step of the value chain

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Christian is happy!

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“At the end of the month I’ve collected with my “Web Time” 2,40 Dollars for charities without a single click!They go to ‘Gelbe Villa!’”


Georgi even more…

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“I’ve beaten Christian ;-)I just gave my feedback to some ads and collected about 820 Humancredits! They go to the ‘Sinn-Stiftung!’”


The bills of the “Gelbe Villa” are paid ;-)

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“At least there is somebody who donates for our operating costs!Since we take part at Humancredit things go better!”


Our Roadmap

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What’s next?

1. We run an online survey campaign.

2. We are at the reCAMPAIGN March, 24-25

3. We invite you to a workshop April, 12-13

4. The founding of the “Humancredit gGmbH” is under construction.

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Donate 500 Humancredits in 5 Minutes!

You donate up to 5 EUR with your feedback!

www.humancredit.cc

With feedback on our concept.

For one out of five betterplace - projects.

Enjoy!

!!! still some bugs to fix :D !!!

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http://www.humancredit.cc/


Thanks!

Georgi, Christian, Alistair

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Humancredit Advertising for the good(s)

sustainability drinks #2 - humancredit

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