sustainability drinks #1 - igreenit
TRANSCRIPT
iGreenitSupport climate protection with your online shopping at no additional costs
The Problem
• Climate change: a problem for the environment and people
• Most people want to engage in protecting the climate!
• Often they lack time, money and knowledge…
A Solution
• Climate protection: avoiding - reducing - compensating
Support climate protection in everyday life with 2 clicks when doing online shopping
Product
• A website with a shop-searchengine
• A browser extension will remindyou automatically
• Automated commission handling
Business modell
Users go shopping -(almost) as usual via iGreenit - in over 500 partner shops.
iGreenit receives a commission of about 5% of the purchase value by the partner shops
80% of this commmission will be donated to atmosfair and invested in CO2 reduction
Market
• 80% of Germans see climate change as a severe problem, 53% are already taking some action (Eurobarometer).
• 42 Mio. people in Germany buy online for about 40 bill. Euro a year(Statistische Bundesamt).
• This mass market is the target group!
Sample calculation
1 active user buys Ø for €100/month1 online. Ø €5 commission= €4 donation to atmosfair Ø €48 donation/year, €12 revenue for iGreenit
10.000 active users would generate yearly:€480.000 donations for atmosfair and €120.000 revenue for iGreenit
1empirical value
Competitors
iGreenit Carrotshop bioddicted
Offsetmy (UK)
Gocarbonneutral (UK)
charitable Yes No No No Nogood usability Yes Yes No No Nosuccessful - €2000 /y No - -acknowledged partner
Yes No Yes No No
number of shops >500 <30 <80Percent as donation
80% 100% progressive
not clear Ca. 40%
Other players
GET NEUTRAL wegreen ECOSIA
USP
• Simple and free• Technical know how/automated handling• No Log-in• Big selection of partner shops• Not for profit
Market introduction
• Media partnerships• Social media campaigns• SEO• Events• GoogleAds
Partners
YOU?
Vision
• Knowledge transfer• Project selection by users• Personal CO2-footprint of users • Internationalization• Offline market access through pay back cards
Next steps
• Feedback on idea and prototype • Funding via foundations• Media partnerships• Built website• Outreach
Questions – feedback?
Thank you!
Team
Benjamin – Business Lead
Frank – Product Lead
Alice - Design
David – Business Development & Sales
Gebhard – Backendentwickler
Jonathan – Project Manager
Contact
Get to know us Jonathan Niessen
0179-9116422 [email protected]
Boost Engagement FBXgemeinnützige GmbHKurfürstenstr. 11410787 Berlin
boost ist eine gemeinnützige GmbHmit Sitz in Berlin
www.boost-project.comwww.facebook.com/boost.project
Sources
• http://www.klimanavigator.de/dossier/artikel/037412/index.php
• http://ec.europa.eu/public_opinion/archives/ebs/ebs_372_en.pdf
• http://bioddicted.de/• http://www.carrotshop.org/• http://www.gocarbonfree.com/offsetcarbon/• http://www.co2cut.com• http://www.offsetmy.co.uk/• http://bioddicted.de/• http://www.ecosia.org/• http://www.get-neutral.com/
Pictures:CC BY-SA: Sean WintersCC BY-SA: Tim SacktonCC BY-SA: Neil Palmer (CIAT)CC BY-SA: ktu-mediaCC BY-SA: Dennis JarvisCC BY-SA: Cee BeeCC BY: Amber de BruinCC BY: Frank VassenCC BY: Paul PierceCC BY: puyol5CC BY: Luke JonesCC BY: Ingrid TaylarCC BY: Tim MorganCC BY: Anssi KoskinenCC BY: Wolfgang Staudt
CC BY: jenny downingCC BY: Paul Stevenson