success with facebook fan pages

Hi I'm Chris Drinkut

 And this is... Success with FacebookFan Pages

Success with Facebook Fan Pages

 I think I've boiled it down to three easy steps.1.Create it– Update it– Maintain it 

1. Create it 

    Visit http://www.facebook.com/pages/create.php

     Or do a search for "Create fan Page"     

Creating a Fan Page

Choose a category and add the name. 

Creating a Fan Page

Here we are at the start of things. 

Creating a Fan Page

You can alterthe page settings fromhere. Get familiar withthe opportunitiesyou have via the drop down menus.  

Change someof the defaultsetting from 'Page Only Posts'to 'Page and Fan Posts'. 

Creating a Fan Page

Using a square photomeans your thumbnail will also look good. 

You can add and subtract tabs. Events is a great tab to have. 

2. Update it 

Update your Fan Page

Creating events is easy, and it let's others know you have things moving. This is the 1st step to event creation. 

Update your Fan Page

Add a photo, a description and choose from the options below. 

 You're almost there now. 

Update your Fan Page

Publish it so others will see your event. You can also invite friends to your event. . 

Update your Fan Page

When your updates include a link, use the icon to drop the link and avoid the long line of confusing info. See what I mean? http://docs.google.com/present/edit?id=0ARcKn_UKDhc1ZGdnN3J4Y3dfNjFnY3Y0MjZnZA&hl=en

Update your Fan Page

Keep it clean.

No blue url Vs. A blue url  Make it about the message keep it visually appealing. 

Update your Fan Page

Add "@" to the update field to create a mention. This will show up on the personal and fan page profile of those you mention. 

The Note section is a greate way to get the word out about what your organization is doing. Use it like a blog.  You might even bring your blog's feed here. 

You can photos, type out your story, but no video here. 

Use the "format notes" link to make your notes fresh and visually appealing. 

Maintaining your Fan Page

HTML code is easy to use. 

Add the code to your note/post, click preview and your off and running. 

 I personally, like to use <big>, but lists, etc. are all helpful additions. 

3. Maintain it 

Set Goals and move toward them. 

Set Goals and move toward them. 

o More Friends? 

Set Goals and move toward them. 

o More Friends? 

            use the share this button            link to other fan pages/ make them your favorites            use the email lists

Set Goals and move toward them. 

o Generate Interaction? 

Set Goals and move toward them. 

o Generate Interaction? 

                hold a contest                 ask questions                

Maintaining your Fan Page

Use Facebook Insights to ensure that your efforts are helping you achieve your goals. 

Maintaining your Fan Page

Maintaining your Fan Page

Mentions, post quality, and Interactions per post are all useful metrics to maintain an awareness and position on. 

Maintaining your Fan Page

Fan count, page views, and media consumption all tell important stories. *Also you can download an Excel, or similar document type, for viewing this metrics. 

*Extra credit... 

      Planning        Testing            Continued improvement 

    Q & A 

    Q & A 

        What, if any, are some sticky points you've found in tackling the fan page?

    Q & A           What successes, or points of interest have you found in using a fan page?         

Thanks for viewing my slideshow.  

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Twitter:@ChrisDrinkut