facebook timeline for fan pages: overview
DESCRIPTION
This brief presentation provides a concise overview of Facebook Timeline for Fan Pages. You will learn about new features, the impact on your business, and actionable steps to optimize your fan page for the new layout.TRANSCRIPT
FACEBOOK TIMELINE FOR FAN PAGES
By: Jason Stambaugh, Wevival
Introduction
Wednesday, March 14, 2012
SOCIAL MEDIA, MARKETING AND WEB STRATEGY FIRM
Wevival
Wednesday, March 14, 2012
ONLINE PLATFORM BUILDING
Wevival
Wednesday, March 14, 2012
ONLINE PLATFORM BUILDINGSOCIAL MEDIA COACHING
Wevival
Wednesday, March 14, 2012
MEET THE NEW LAYOUTThe Basics
Wednesday, March 14, 2012
MEET THE NEW LAYOUTThe Basics
Wednesday, March 14, 2012
WHY DID FACEBOOK RELEASE TIMELINE?
(1) Makes Facebook more beautiful and engaging
The Basics
Wednesday, March 14, 2012
WHY DID FACEBOOK RELEASE TIMELINE?
(2) Enhanced branding opportunities for businesses
The Basics
Wednesday, March 14, 2012
WHY DID FACEBOOK RELEASE TIMELINE?
(3) Increase Facebook advertising revenue
The Basics
Wednesday, March 14, 2012
COVER PHOTOAnatomy
Cover Photo(851x315 pixels)
Wednesday, March 14, 2012
NEW PROFILE PICTUREProfile Photo (180x180 pixels)
Anatomy
Wednesday, March 14, 2012
NEW PROFILE PICTUREAbout (essential information)
Anatomy
Wednesday, March 14, 2012
APPS AND VIEWS
Apps and Views (Replaced Tabs)*App and View Photos (111x74 pixels)
***Default Landing Pages are Dead***
Anatomy
Wednesday, March 14, 2012
MESSAGES
Fans Can Now Send & You Can Respond to Direct Messages
Anatomy
Wednesday, March 14, 2012
TIMELINE (R.I.P. WALL)Timeline
Navigation
Wednesday, March 14, 2012
FRIENDS & USER ACTIVITYTimeline
(1) Friends who like the page (2) What people are saying
(1)
(2)
Wednesday, March 14, 2012
PIN POSTSTimeline
Pinned Posts (aka featured post)
*7 days*
Wednesday, March 14, 2012
HIGHLIGHTED POSTSTimeline
Highlighted Post
Wednesday, March 14, 2012
INTRODUCING MILESTONESMilestones
Milestone (photo 843x403 pixels)
Wednesday, March 14, 2012
ANY BIG COMPANY NEWSMilestones
New products, locations, services, etc.
Wednesday, March 14, 2012
TIMELINE SWOTSWOT
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
+ Better fan experience+ Increased fan page control+ More branding opportunities
Wednesday, March 14, 2012
TIMELINE SWOTSWOT
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
+ Better fan experience+ Increased fan page control+ More branding opportunities
- No default landing page- Heavy emphasis on photos- Frequent Updates Required
Wednesday, March 14, 2012
TIMELINE SWOTSWOT
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
+ Better fan experience+ Increased fan page control+ More branding opportunities
- No default landing page- Heavy emphasis on photos- Frequent Updates Required
+ Engage fans more effectively+ Increase brand awareness+ Share a compelling company story
Wednesday, March 14, 2012
TIMELINE SWOTSWOT
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
+ Better fan experience+ Increased fan page control+ More branding opportunities
- No default landing page- Heavy emphasis on photos- Frequent Updates Required
+ Engage fans more effectively+ Increase brand awareness+ Share a compelling company story
- Increased FB advertising expense- Maintenance time/talent/dollars- Visibility of brand feedback
Wednesday, March 14, 2012
CHECKLISTChecklist
Visit Page and “Preview” ProfileCover PhotoProfile PhotoReview Existing Timeline PostsMilestonesApps and Views
Before 3/30/12
Wednesday, March 14, 2012
CHECKLISTChecklist
Visit Page and “Preview” ProfileCover PhotoProfile PhotoReview Existing Timeline PostsMilestonesApps and Views
Post daily (think customer)Pin one post per weekCapture images/videos of your workUpload images/videos with desc.Explore custom apps for fan pageRespond to comments/?’s/messages
Before 3/30/12 Post-Launch
Wednesday, March 14, 2012
