succeeding in omnichannel retail the digital transformation · integrated retail ecommerce =...

The Digital Transformation: Succeeding in Omnichannel Retail

StudioForty9 specialise in Ecommerce

StudioForty9 specialise in Ecommerce

In particular, we specialise in integratedecommerce for Irish retailers

StudioForty9 specialise in Ecommerce

In particular, we specialise in integratedecommerce for Irish retailers

Integrated retail ecommerce = omnichannel retail

Our future is tied to retail and we know that the future of retail is omnichannel

StudioForty9 Average Client Performance Over 3 Years

% Growth in Number of Sessions 38%

% Growth in Average Session Duration (faster sites) -2%

% Growth in Number of Transactions 82%

% Growth in Conversion Rate 45%

% Growth in Average Order Value 21%

% Growth in Average Monthly Revenue

93%

170%

Our Vision for your Growth: 30% YOY

2017

100% 130%

2018 2019 2020

220%

High Street Retail Under Pressure?

Irish ConsumersSpending Pattern Online

70% 30%

ONLINE SPEND

OVERSEASONLINE SPEND

DOMESTICALLY

Retail e-commerce sales as share ofretail trade in selected countries from 2014 to 2017

Bricks & mortar retail is under pressure but omnichannel customers

spend 15-30% more than single or multichannel customers

Studies have found that 75% of customers are more likely to visit a store

if they come across local retail information on the web

The very fact that 70% of Irish consumers are spending overseas means

that there is still an enormous market for Irish retailers online.

Across Europe, online as a share of total retail is growing at pace.

How are we to continue to achieve this growth?

Omnichannel Retail: A Digital Transformation

WANT TOBUY ONLINE91%WANT TO BUY ONLINEAND RETURN TO STORE86%

HOW YOUR CUSTOMERS WANT TO ENGAGE WITH YOU

BELIEVE STORE ASSOCIATESARE UNINFORMED81%WANT TOSHIP-TO-STORE73%WANT TO PICK UPIN-STORE (BOPIS)61%

Physical stores nationwide

Pre-existing known customer base and customer loyalty

Pre-existing Brand Awareness

Stock, Logistics and Operational Experience

In-store Experience, Helpful Staff and Customer Service

Partnerships and Relationships with Suppliers and Distributors

Retailers have significant advantages over pure play and market-places

INITIAL ECOMMERCE MODEL

Omnichannel Step 1:

SELL TO EVERYONE, EVERYWHERE

Omnichannel Step 2:

SELL EVERYTHING: FULL ACCESS TO THE DEEPEST AND WIDEST

INVENTORY POSSIBLE

Omnichannel Step 3:

FULFILL EVERYWHERE

COLLECTIONS & RETURNS

Omnichannel Step 4:

USE THE DATA AND PLEASE THE CUSTOMER

More expert information instore

More expert information in-store

BEYOND OMNICHANNEL?THE COOPERATIVE

SHARED WAREHOUSING, INVENTORY, LOYALTY

QUESTIONS