iot in omnichannel retail
Post on 21-Oct-2014
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DESCRIPTION
Internet of Things in Omnichannel Retail for User Centric In-Store Digital ExperienceTRANSCRIPT
Offline Retail No clue of User preferences and In-
store interactions Suggestion and Recommendations,
manual, if any! >90% of global trade!
Online Retail Capture registered users’
preferences and interactions Track Search and Social
interactions Brand/Product Centric
Recommendations <10% on global trade
and commerce
Current scenario
Online E-Commerce
Offline In-Store
shopping
Internet of Things + Omnichannel Retail
User Centric
Omnichannel Retail
Cloudtags Omnichannel Retail Technonologies
• Integrate Store with Online experience
• Product Search • Online Web search
• Smart Eyewear and Styleguide Tablets
• Smart Pricetags for ID and Location sensing
• In-store Proximity sensing & Location services
• Recommendations • Near Real-time Interest and Intent Capture with
Recommendations using Product, Inventory and User Vectors
• Transaction fulfillment & Self Checkout
• Post Sale Product tracking for services, repair, returns using embedded smart tags
User Acquisition
In-Store User signup
Website sign up
User Profiling,
PersonalizationOnline
Intent Capture
User In-store InteractionsSocial & Share
Proximity & LocationIn-store assistant
In-store Intent captureReal time
recommendations
Purchase
Loyalty & Rewards
MRO, Warranty, Servicing
Cart verify. using
Smarttags
Self Checko
ut
User Centric Retail Services
In-store assistant
Pre & Post-Sale
HelpdeskAnalytics &
Reports
Smart tagging
Device tracker
Product catalog
Smart inventory mgmt.
Location tagging
In-store Recos & Graphs Search
Promos &
Coupons
Self-checkout + Smart tags
In Store Services
Brand Manager
Shopping assistant
Promotions & Coupons
Analytics, Reports
ERP.CRM integration
Website integration
ProductSmart inventory
Catalog
Brand RecosPayment process.
Lifecycle mgmt
User ManagementProfiles
Interaction & Shopping History
Loyalty, Rewards &
redemptions
Warranty, Exchange,
Servicing, etc
Brand Services
Brand Store-Online integration
Smarttags
Smart Inventory
Mgmt
Payment processing
Enterprise Bus for integration
Recommendations as a serviceUser Centric
In-store and online
Real time
User Personalization
Realtime Analytics & ReportsUser, Store,
Product, Location analytics
Device & Smart Tag Tracker
CloudTags Omnichannel Retail Management
User Centric retail experience against Brand/Product centric approach
Case Study shows• Over 50% of walk-ins picked up the Style guide Tablet• Over 52% increase in same-store-sales with two brands
Personalized user experience and recommendations driving incremental sales
Increased Customer Loyalty, Engagement & Sales
Benefits
