Seamless OmnichannelThe Localized Retail Experience

with special guest:

Introductions!

Todd HarrisDirector of Marketing,

Celect

© 2016 Celect, Inc. All Rights Reserved.

Brad WingVP of Partnerships and

Platform, SweetIQ

José ChanVP of Business

Development, Celect

An Intro to Celect

• Who we are‒ Predictive analytics platform focused on the

retail sector‒ Based in Boston, MA‒ Venture-backed, founded by two tenured

MIT Professors

• Awards & Recognitions‒ DEMO Fall 2014 – DEMO God Winner‒ MIT Computer Science and Artificial

Intelligence (CSAIL) Top 50 Greatest Innovations

© 2016 Celect, Inc. All Rights Reserved.

An Intro to SweetIQ

• Who we are‒ Leader in local search marketing powering over 100 brands and marketing

agencies across North America‒ Based in Montreal, Canada with an office in San Francisco‒ Venture-backed by Plaza Ventures

• Awards & Recognitions‒ Canadian Technology Award (CTA) 2012 & 2014‒ Top 20 most innovative companies (CIX)

© 2016 Celect, Inc. All Rights Reserved.

Why do we always talk about Omnichanneland how do we define success?

© 2016 Celect, Inc. All Rights Reserved.

© 2016 Celect, Inc. All Rights Reserved.

Speaking of omnichannel…

90% of retail sales happen in physical stores, while just 10% occur online.

© 2016 Celect, Inc. All Rights Reserved.

Source: A.T. Kearney’s Omnichannel Shopping Preferences Study entitled "On Solid Ground: Brick-and-Mortar is the Foundation of Omnichannel Retailing ."

The phrase online to in-store, or better yet online to offline, is used frequently.

What’s the value to retailers?

© 2016 Celect, Inc. All Rights Reserved.

What are some defining online behaviors that have helped evolve the retail industry?

© 2016 Celect, Inc. All Rights Reserved.

© 2016 Celect, Inc. All Rights Reserved.

What about the data?

Do we have a DRIP problem in retail? (Data Rich Information Poor)

What can we do to solve this?

© 2016 Celect, Inc. All Rights Reserved.

Why is it difficult to for retailers to get a single view of customers in an organization?

© 2016 Celect, Inc. All Rights Reserved.

How can a retailer provide a differentiated (read: better) consumer experience using data

and analytics?

© 2016 Celect, Inc. All Rights Reserved.

Thank you!

© 2016 Celect, Inc. All Rights Reserved.

Download The Future of Retail eBookhttp://www.celect.com/the-future-of-retail-ebook

@celect@mysweetiq