solution narratives: lean ux meetup 1/15/2014
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A 1-2-3 approach for communicating your awesome user experience in 60-seconds.
Solution Narratives
Priya ShethSenior Product Designer, Basis ScienceFounder, Be Scrappy
Copyright Priya Sheth 2014
@priyasheth
January 15, 2014 - Lean UX Meetup
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Example 1: Startup Weekend San Jose
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Example 2: Cole Hardware Partnership
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Solution Narratives
Solution Narrative
+ =
Solution narratives allow you to demo or explain your product’s awesome user experience in 60 seconds or less by combining a focused series of visuals and narrative.
AwesomeUser Experience
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It’s a way to prevent this from happening...
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Where it can be used...Chatting with an investor or attendee at a conference/networking event
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Where it can be used...Pitching a client your services
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Where it can be used...Potential business partners
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Where it can be used...Sharing vision cross functionally in your organization
ENGINEER
DESIGNER
MANAGER
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Where it can be used...As part of larger product iteration cycles
Hypothesis Formation
User
Problem
Sub-hypothesis
Test
Outcome
Narrative (Audio)
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The Solution Narrative Framework
Your awesome user experience...
...represented by 3 Visuals
...with an accompanying narrative.
1 2 3
...in less than
App Context
Key call-to-action
The result (aka “The Awesome
Moment”)
Copyright Priya Sheth 2014
Business Description Approach
_____, a San Francisco-basedtechnology startup, is innovating at the intersection of mobile technology, car transportation & logistics.
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Business Description Approach - UBER
UBER, a San Francisco-based technology startup, is innovating at the intersection of mobile technology, car transportation & logistics.
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Solution Narrative Approach - UBER
Sarah has dinner with her friends across the city and needs a ride since she’s wearing heels tonight. She opens the app, puts in her address, and clicks “Set Pickup Location”
She sees all her details and clicks “Request uberX”
2 minutes later, Sarah sees the car approaching on her app and knows the Uber has arrived. She gets in the car and is on her way!
T
T
NOW IT’S YOUR TURN!!1.Create a group of 3-4 people from your
neighbors
2.Get a Solution Narrative worksheet
3.Choose a product idea for a mobile app (see list ----->)
4. As a group, choose a product idea name, description and the user you will focus on for today [10 minutes]
5.Create the 3 visuals - context, call-to-action, result and narrative that capture the core experience [15 minutes]
6.Solution narrative presentations (buzzer rings at 60 seconds!)
Product Ideas
...or choose your own!
•Sends a virtual cupcake
•Finds street construction
•Matches you up with a pet sitter
•Finds healthy foods
•Matches beverages with foods
An app that...
Copyright Priya Sheth 2014
The Solution Narrative: Worksheet
User Name/Description
Product Name
Date:
1 2 3
Product Core Experience
App Context Key call-to-action “The Awesome Moment”
Copyright Priya Sheth 2014Materials available for download at: http://priya.co/solution-narratives/ @priyashethwriteme@priya.co
Copyright Priya Sheth 2014
The Solution Narrative Framework Cheat Sheet
1 2 3
Your awesome user experience...
...represented by 3 visuals
...with accompanying narrative
The solution narrative is your awesome user experience represented by 3 visuals with accompanying narrative. It is communicated in 60 seconds or less.
Ways to communicate it:
1. Sketches on a whiteboard2. Sketches on 3 sheets of paper3. Series of visuals ready-to-go on your mobile device (pdf)4. Presentation5. Interactive prototype
Contexts to use it:
Copyright Priya Sheth 2014Materials available for download at: http://priya.co/solution-narratives/ @priyasheth
writeme@priya.co
Speaking with an investor at a conference
Pitching your services to a client
Cross functionally with your team
Securing business partnerships
...Or as part of product iterations cycles
App Context
Key call-to-action
The result (aka “The Awesome
Moment”)
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