lean ux in the enterprise - june 10th meetup
TRANSCRIPT
Design by Principle Applying Lean UX in a Big Enterprise
THE NORDSTROM STORY
WHAT THEY SAID
People take a lot of pictures of themselves with the sunglasses. It’d be cool if we could show them side by side…
WHAT THEY SAID
We wanted to work in the store to make sure that we were getting customer feedback as we worked so that we were never working on anything that
wasn’t valued by the customer ...
WHAT THEY SAID
We’re gonna do a paper prototype … great way to show what we’d like to do in a rough prototype that we can easily throw out ...
WHAT THEY SAID
When are you done? Depends on how much time you have ...
WHAT THEY SAID
It’s something we can track. We have metrics ...
LEAN UX PROCESS
THE UX TRIBES
-‐ Agency
-‐ Consul.ng or bou.que agency
-‐ Small company or startup
-‐ Large enterprise
CAN ENTERPRISE UX DO THIS?
Hypothesis Customer Access & Co-location
MVP
Prioritize Features Measure
CO-LOCATED TEAMS?
!Source: h;p://www.slideshare.net/TomIllmensee/build-‐a-‐recipe-‐for-‐be;er-‐ux-‐process-‐with-‐fresh-‐lean-‐ingredients
LEAN UX & AGILE
Case Study
NEXT GEN RXXXXXX TEAM
-‐ 2 .me zones across two offices (NY, LO)
-‐ 3 plaNorms (iPhone, iPad, Desktop)
-‐ Team: IX, VX, PM, Dev (desktop and mobile)
COMMON CHALLENGES
-‐ Valida.on: Difficult to get user valida.on
-‐ Design decisions: Wireframes are a heavy deliverables and not the end product
-‐ Feature driven: Not stepping back and working toward user goals and problems
LEAN UX PRINCIPLES
-‐ Small batch produc.on
-‐ Early and frequent valida.on
-‐ Collabora.ve design
-‐ Focus on solving user problems
-‐ The build is the deliverable
-‐ Minimum viable design
COLLABORATIVE DESIGN PROCESS
STANDUP
ARTIFACT SELECTION
!Copyright © 2015 by Anthony Viviano
PRIORITIZATION
RETROSPECTIVE
BENEFITS
-‐ Shared knowledge
-‐ Shared ownership
-‐ All speaking the same language
-‐ Everyone is heard and contributes to the design process
How To
MAKE IT HAPPEN
-‐ Learn
-‐ Sell
-‐ Pitch an “experiment”
-‐ Socialize your case study
-‐ Pitch the process
• The Nordstrom Case Study
• My Article on the Lean UX Manifesto
• Jeff Gothelf & Josh Seiden’s book on Lean UX
• The NY Lean UX Conference
FOR MORE INFO
