Agile DC Meetup Presentation - Agile UX

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  • 1. Making Lean UX + Agile Workfor Enterprise & Startups John Whalen, Ph.D.Principal, Strategy & User ExperienceBrilliant Experiencejw@brilliantexperience.com

2. Agenda Introduce Brilliant Experience Major Development Methodologies & UX Introducing Lean UX Pairing Agile + Lean UX Agile + Lean UX Secrets (and Secret Weapon) Review & Questions 3. Introducing Brilliant Experience 4. ResearchStakeholder InterviewsField ResearchCompetitor ReviewsExpert Reviews Strategy and IdeationStrategy WorkshopDesign StudioRapid PrototypingIterative Renement UX and DesignIA & FlowInteraction DesignConcept RealizationVisual Design & Branding 5. Fast Facts Boutique user experience consultancy Founded 2011 Founders 19+ years experience in the eld Approximately 1/2 clients large enterprise, 1/2 funded startups Self-funded, protable since inception Annual revenue doubling since founding 6. Experience with Agile 7. Experience with Agile 8. Major Development Methodologies & UX 9. We find that many clients:! - Know theyve got a market for a product- Have limited UX/design capabilities- Were developing a suboptimal experience- Need to move faster, (not slower) while introducing UX 10. How do we cross the chasm for User Experience Design and Research Great Experience, Delivered with Agile Insert Magical Process Here 11. Not recommended 12. Hard to nd 13. Try this 14. To help you understand what this is, lets play: Name that Methodology 15. 1 2 3 4 Empathize with the audience you are designing for Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test 16. 1 2 3 4 Empathize with the audience you are designing for Brainstorm possible designs Build a representation of one or more of your ideas PrototypeIdeateResearch Test your ideas for feedback Test Design Thinking 17. Design Thinking 18. Buil d 1 Measure 2 Learn 3 19. Buil d 1 Measure 2 Learn 3 Lean Startup 20. Lean Startup 21. 1 23 User Stories Design & Develop Feedbac k 22. 1 23 User Stories Design & Develop Feedbac k Agile 23. Agile 24. Introducing Lean UX 25. Lean UX 26. Lean UX 27. Two key points 28. 1. Must balance business & user 29. 2. Iteration improves the product 30. A few other notes 31. Prototype#communicates#everything The#fastest#way#between#you#and#your#customers h"p://xunyangixd.les.wordpress.com/2011/04/just:the:ux:process:large.jpgSource:?ArAcle?from?Je?Gothelf,?Mar?07,?2011,?Lean?UX:?GeXng?Out?Of?The?Deliverables?Business 32. You#dont#need#The#Spec#to#keep#control You#are#in#the#problemAsolving#business,#and#you#dont#solve# problems#with#design#documentation. h"p://www.arcelormi"al.com/distribuAonsoluAons/repo/angelique/Corporate_picture_Document_Control_MR_RF.JPG Source:?ArAcle?from?Je?Gothelf,?Mar?07,?2011,? Lean?UX:?GeXng?Out?Of?The?Deliverables?Business 33. Number of deaths resulting from lack of spec document 0 34. Pairing Agile + Lean UX 35. Fundamental Steps Ultimately stated as hypotheses, team works collaboratively to create Assumptions, Hypotheses, Outcomes, Personas, and Features. Declare Assumptions use rgr oup Prioritized hypotheses, personas, and features are used by the collaborative team to create the smallest thing possible to test the hypotheses. Create anMVP mo nito r The sooner you can nd which features are worth investing in, the sooner you can focus your limited resources on the best solutions to your business problems.Run anExperiment ligh tbul b Test weekly, either out in the real world with consumers or in your lab. Feedback & Research USE RS 36. How it Works 2-Week Sprint 2-Week Sprint 2-Week Sprint Iteration Planning MeetingSketching & Ideation Theme 37. Working UX into an Agile flow 38. Working UX into an Agile flow 39. Thats all swell John, but are those secrets to LeanUX for agile? 40. Lean UX + Agile Secrets & Secret Weapon: Design Studio 41. Getting strategy right helps to properly frame all the subsequent rapid design work. 42. Strategy Session / Design Studio Get internal focus on what matters and prioritize business goals. Prioritize your audiences, dene them and the scenarios in which they would use your product. Brainstorm ways to satisfy 1 & 2. IdeationAudience Needs Business Needs Flesh out best ideas. Get stakeholders on board with conceptual model. Sketching 1 2 3 4 43. CEO: I know you had an agenda, but lets just sketch our ideas anyway... 44. Warm Up: Elevator Pitch Forwho______ is athatUnlikeUXPA (target customer), (customer need), (market category) (one key benet). (competition), (unique differentiator). idea need benet 45. Business Goals 46. Business Goals for: ______________ Write down business goals independently Prioritize through collaborative discussion Examples:- Make us all rich! Ka ching!- Totally wow users!- Create (opportunity) that provides great value to customers.- Drive (user behavior) by (strategic design goal). text text text 47. Business Goals & Alignment 48. LeanUX Secret 1:Get the stakeholders aligned on prioritized business goals. 49. Personas 50. Prioritize Personas 51. LeanUX Secret 2:Prioritize personas. 52. Personas 53. Persona 54. No detailed persona exercise.This is LeanUX! No detailed persona exercise.This is LeanUX! 55. LeanUX Secret 3:Sketch personas, dont over think them. 56. Scenarios & Experience Mapping 57. Customer Experience Journey 58. LeanUX Secret 4:Focus on the experience journey. 59. Ideation & Sketching 60. The Sketching Process Quantity over visual quality. The more ideas the better. Sell your concept to the group. Using prioritized user scenarios and business needs. CritiquePresentIdeate Creatively based on feedback. Rene 1 2 3 4 61. LeanUX Secret 5:Debate design direction alternatives early in the process. 62. Agreed&upon&conceptual& direc0on& Include&wall&with&pictures& Liked&that&this&would&vary& between&users&stated& interests&and&related&things& (think&Pandora)& Like&the&faces.&&Need&to& include&way&to&acknowledge& new&members& Need&to&emphasize&who&has& viewed&your&prole,&or&liked& your&content& 63. LeanUX Secret 6:Develop conceptual model with stakeholders, not the design. 64. Iteration & Design Thinking 65. One weeks iterations Rapidly iterate (all of this in a week), but share/test with stakeholders, potential users, 66. LeanUX Secret 7:Rapidly iterate design. 67. Sketching & Prototyping 68. LeanUX Secret 8:Share broadly. Be attentive to internal feedback. 69. Usability Testing 70. 71 71. 72 Why is this empty? What is a past hosted events? Why is the nav so complicated? Feels awfully beige for a fun app. Is this where I start? How do explore features and FAQ differ? Will drafts show invitations or greetings or polls? 72. Needed more content, less 73. Rapidly iterate & test 74. LeanUX Secret 9:Test continuously 75. User Experience Design 76. Design Matters 77. LeanUX Secret 10:Take the time to produce brilliant experiences (by not trying to accomplish too much) 78. Lets Review 79. LeanUX Secrets! 1. Get the stakeholders aligned on prioritized business goals.2. Prioritize personas.3. Sketch personas, dont over think them.4. Focus on the experience journey.5. Debate design direction alternatives early in the process.6. Develop conceptual model with stakeholders, not the design.7. Rapidly iterate design.8. Share broadly. Be attentive to internal feedback.9. Test continuously. 10. Take the time to produce brilliant experiences. 80. Is he done? 81. Common Questions! 1. Does this work for a company like mine (Startup, Enterprise, etc.)?2. What was the composition of the most successful UX teams?3. How did the process differ between Startups and Large Enterprises?4. How does the Design Studios work?5. When/how did you test prototypes with users?6. How much functional documentation (e.g,. Spec.) did the client need?7. How does this work in an Agile development process?8. What are the risks/benefits of a LeanUX approach vs. waterfall?9. Can you do this on a fixed budget and timeline? 82. ResearchStakeholder InterviewsField ResearchCompetitor ReviewsExpert Reviews Strategy and IdeationStrategy WorkshopDesign StudioRapid PrototypingIterative Renement UX and DesignIA & FlowInteraction DesignConcept RealizationVisual Design & Branding Thank You! BrilliantExperience.com