social media strategies - best practices for listening
Post on 06-Jul-2015
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be social.be smart.
achieve outcomes.
1Monday, October 8, 12
Monday, October 8, 12
not so smart
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myth:social listening is only
for measuring sentiment
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Source: http://www.searchenginewatch.com
half of the top 10 brands mentioned in social mediaget their intelligence from evolve24
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brands
mitch loderrelationship therapist
@mitchlodermitch.loder@evolve24.com
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7
best practice
listen before. listen while. listen after.
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listen. formulate.
talk. measure.
best practice
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segment. segment. segment.
best practice
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find waldo.
best practice
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where is the conversation?
segment.
best practice
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what is the conversation?
segment.
best practice
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what is the intensity?segment.
best practice
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sentiment sucks.emotion doesn’t.
point-of-view
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stay in front with predictive
modeling.
best practice
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know your influencers.analyze them.
integrate them.
best practice
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reverse engineer competitor’s social
strategy.analyze. measure. steal.
best practice
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analyze inside industry.analyze outside industry.
learn. innovate.
best practice
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benchmark. measure.
refine. measure.
best practice
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point-of-view
not a bright strategy
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even more value
go home & tell someone you attended a
relationship seminar.send your thank you to @mitchloder
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be social.be smart.
achieve outcomes.
22Monday, October 8, 12
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