social media strategies - best practices for listening
DESCRIPTION
Best practices for using social media monitoring & listening to inform your social media strategyTRANSCRIPT
be social.be smart.
achieve outcomes.
1Monday, October 8, 12
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not so smart
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myth:social listening is only
for measuring sentiment
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Source: http://www.searchenginewatch.com
half of the top 10 brands mentioned in social mediaget their intelligence from evolve24
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7
best practice
listen before. listen while. listen after.
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8
listen. formulate.
talk. measure.
best practice
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9
segment. segment. segment.
best practice
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10
find waldo.
best practice
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where is the conversation?
segment.
best practice
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what is the conversation?
segment.
best practice
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what is the intensity?segment.
best practice
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14
sentiment sucks.emotion doesn’t.
point-of-view
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15
stay in front with predictive
modeling.
best practice
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16
know your influencers.analyze them.
integrate them.
best practice
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17
reverse engineer competitor’s social
strategy.analyze. measure. steal.
best practice
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analyze inside industry.analyze outside industry.
learn. innovate.
best practice
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benchmark. measure.
refine. measure.
best practice
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20
point-of-view
not a bright strategy
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21
even more value
go home & tell someone you attended a
relationship seminar.send your thank you to @mitchloder
Monday, October 8, 12
be social.be smart.
achieve outcomes.
22Monday, October 8, 12