social media presentation for holy names academy

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Social Media Networking Resources: How They Are Being Used & How They Are Changing

Madeline Moy Consulting October 2012

+What is social media?

“Social media” defines online media, like text, photos, messages or video, that is social in nature. In other words, media that starts conversations, encourages people to pass it on to others, and finds ways to travel on its own.

-The Nonprofit Social Media Decision Guide

+How can social media help Holy Names Academy?

Engage current supporters

Attract new audiences

Drive traffic to HNA’s website

Promote events

Recruit and engage volunteers

Support fundraising

Inspire dialogue

Share expertise

Enhance customer service

Save money

+66% of all adults online use social networking sites

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Source: Pew Internet & American Life Project

+Teens text, tweet and tumble

90% of teens have visited social media sites with a full 75% who have a profile on Facebook or one of the other services.

Fully half (51%) visit a social media site every day and a third do so several times a day.

Teens felt that social networking helped with their relationships with friends (52%) and family (37%) as opposed to hurting them (4% with friends and 2% with family).

Source: Common Sense Media

+Cyberbullying is a growing problem…and it can be stopped

+What schools can do

Educate staff and students about responsible Internet use and reinforce these messages in classes that utilize technology and in computer labs.

Establish and maintain a school climate of respect and integrity where violations result in informal or formal sanction.

Make sure school policies are in line with city, state and federal law regarding cyberbullying.

Source: Cyberbullying Research Center

+We’re going mobile

Smartphone owners now outnumber users of more basic phones

Mobile access to the Internet poised to exceed desktop access

25% of American adults own tablet computers

SoLoMo (Social-Local-Mobile)

Responsive design

+Facebook still dominates

+What’s new with Facebook

More emphasis on paid advertising

Focus on mobile

Challenges from Google Plus, revamped MySpace and Pinterest

Facebook fatigue?

+The visual social media revolution

+Pinterest: Fastest growing social network in history

+Instagram: Photo sharing mobile app

+Video continues to grow in importance

71% of online Americans use video-sharing sites such as YouTube and Vimeo.

27% of Internet-using teens 12-17 record and upload video to the Internet.

Over 4 billion videos are viewed per day on YouTube

Video offers up to 5 times greater recall than the written word.

Source: Pew Internet & American Life Project

+Educational social networks

Learnist

Lore

Sites are designed to function just like the most popular social networks in the world…except they were built just for teachers and students.

Learning Management Systems can enable more privacy and security

+Social media = WHOA

+Before you choose tools…

Set goals and metrics

Determine what you can handle

Create a listening program

Consider privacy issues, legal concerns, and social media guidelines from the U.S. Conference of Catholic Bishops

Train staff, students and volunteers

+RCS (Really Cool Stuff)

+What’s next

Augmented reality

Touch computing

Spatial gestures

Robots

+Questions?

Madeline Moy Consultingmadelinemoy@yahoo.comlinkedin.com/in/madelinemoy@mrsmoy

+Image credits

Tweet Up: http://www.flickr.com/photos/mdgovpics/6756415739/

Whitney Kropp: http://www.people.com/people/article/0,,20634928,00.html

Holy Names Academy Students: http://www.facebook.com/photo.php?fbid=450179998358757&set=a.107963989247028.4860.107913962585364&type=1&theater

Faith Pinboard: https://pinterest.com/lucianasabbag/faith

Cougar: maddiehowell28 on Instagram

Social media marketing infographic http://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5?utm

Augmented reality game: http://blogs.kqed.org/mindshift/2012/04/augmented-reality-coming-soon-to-a-school-near-you/

OmniTouch: http://www.cnn.com/2012/08/16/tech/innovation/kinect-hack-tech/index.html