social media plan for real estate agents

V I D E O S P O TVideo Marketing ●Social Media ● Web Design ● SEO

Social Media for Real EstateTurning your big fear into a huge asset

Experts in

online

lead

generatio

n

Our logo

and

mascot:

Spot

Who is this guy?Owen Hemsath Has a

wife

and 3

little

boys

too!

Owen Hemsath is an expert in digital marketing with a focus on lead generation through social media strategies, SEO, and landing page design.

Owen has worked for major broadcast entities and celebrities before deciding to go full throttle with Videospot.

He is writing a book on social media due to come out in Fall ‘13

What are we gonna talk about today?Quick overview to this presentation

• Targeting your marketplace on social

• Content strategy

• Distribution strategy

• Your next step

Our goal is

that you would

leave today

with

actionable

steps that you

can do on your

own

What is social media?

It is simply the media we use online to

communicate with each other

Who is social media?The major players

You will not

have time or

the resources

to focus on

all of them

So where should you be spending your time?

The demographics of social mediaWho is doing what, where, and why?

1 Billion users60% Female86% (18-29)73% some college1 of 7 minutes67% will like for 25%

200+ million users55% Female61% primary pro site50% BA/BS/MA2 new users/1 sec4/5 users make decisions

517 Million60% Female92% RT content40% don’t‘ TweetMostly urban18-49

800 million views/mo27.9 mill men 18-2934.7 mill women 18-5460% of all women 67% of all men2nd largest SERP700 vids shared on TW/min

800 million views/mo27.9 mill men 18-2934.7 mill women 18-5460% of all women 67% of all men2nd largest SERP700 vids shared on TW/min

100 million55% FemaleAges 18-34300 million photos567 likes/secondGrew 1600%

400 million69% Male!!2nd most active42% single+1 = 5 billion80% log in daily

The demographics of social mediaWho is doing what, where, and why?

Target Your Buyer Persona

Your Buyer Persona is an incarnation of your past successes or of

your desired market

This is DeniseShe is 34She has a college degreeShe is marriedShe is employedShe has 3 kidsShe has a mortgageShe owns a home

Your buyer

persona must

take

on a real

identity &

be referred to

often

This

company

actually

made

cardboard

cutouts of

their buyer

persona

What is your approach?

You don’t need a social media strategy, you need a content

strategy

Sample Content Strategy

Create 4 videos per monthWrite 6-8 blogs per month

This content becomes the heart of your social media distribution plan

Video Content

Articles

Blogs

Social Media Posts

eBook

SpeakingEngagement

50 Tweets per week10 Google+ posts5 Facebook posts

Engage and Follow Back!

Social Media Is Not About You

Bad Page Names

• Joe Johnson Real Estate• Sammy the Realtor• Centurion Real Estate

None of these are

about your buyers

nor do they give

you any

marketing room

to expand so you

are left un-needed

pre and post sale.

Social Media Is Not About You

Better Page Names

• Explore San Diego• Carlsbad Community Page• Beautiful Homes and Gardens• Interior Designs That You Will

LOVE• Making Good Investments

Make it

about THEM!

Pre Sale Sale Post Sale

Custom Post Types

Think more like a publisher!

Some things you can write about:

• School system• Community events (free & paid)• Pumpkin Patches• Crime rates• Home values• Surf spots

“Your job as a content provider is to be a resource for your buyer as an industry authority- this

includes subcultures within your niche.”Some things you can post:

• Funny kid pics• Shots of ocean• Interior design• Views of/from designer homes• Comics• Places of interest

Know your platform

Image and video based posts.

Should be fun and lighthearted

Use messages

Leverage your person profile page as well

Ask for engagement

Know your platform

Short and informative

Keyword based, linked to content

Use Hashtags

Retweet other authoritative content to build credibility

Written like headlines

Follow back

Know your platform

Professional! Professional!

Links to Twitter

Images and Video work well

Blog content works best

Post in groups

Build credibility

What we do is build marketing channels:

What can VIDEOSPOT do for YOU

We will build you an introductory level

marketing channel to start growing your list

Cover Photo

Logo Avatar

Link in description

Unlimited FB landing page options

Follow

standard

landing page

best

practices

#top5tips

Video increases conversion

Convert viewers into leads

This is the Welcome Email

that they will receive

immediately.

Take advantage of our amazing

offer!

x4

In total what you will get is….

1. 2-minute video shot in studio with full product (a $650.00 value)2. Custom photo shoot for new headshots to be used wherever you like (a $350.00 value)3. 1 newsletter style email with embedded video (a $249.00 value) 4. 4 text-based emails with hyperlinks to social media sites (a $200 value)5. Programmed auto email responder campaign with CRM (a $600 value)6. New custom timeline cover photo with image (a $300 value)

This whole marketing system is valued at $2,349

Available today for only $697

info@thevideospot.net