social media plan for real estate agents
DESCRIPTION
This social media presentation was delivered to Keller Williams Real Estate by Videospot Online MarketingTRANSCRIPT
V I D E O S P O TVideo Marketing ●Social Media ● Web Design ● SEO
Social Media for Real EstateTurning your big fear into a huge asset
Experts in
online
lead
generatio
n
Our logo
and
mascot:
Spot
Who is this guy?Owen Hemsath Has a
wife
and 3
little
boys
too!
Owen Hemsath is an expert in digital marketing with a focus on lead generation through social media strategies, SEO, and landing page design.
Owen has worked for major broadcast entities and celebrities before deciding to go full throttle with Videospot.
He is writing a book on social media due to come out in Fall ‘13
What are we gonna talk about today?Quick overview to this presentation
• Targeting your marketplace on social
• Content strategy
• Distribution strategy
• Your next step
Our goal is
that you would
leave today
with
actionable
steps that you
can do on your
own
What is social media?
It is simply the media we use online to
communicate with each other
Who is social media?The major players
You will not
have time or
the resources
to focus on
all of them
So where should you be spending your time?
The demographics of social mediaWho is doing what, where, and why?
1 Billion users60% Female86% (18-29)73% some college1 of 7 minutes67% will like for 25%
200+ million users55% Female61% primary pro site50% BA/BS/MA2 new users/1 sec4/5 users make decisions
517 Million60% Female92% RT content40% don’t‘ TweetMostly urban18-49
800 million views/mo27.9 mill men 18-2934.7 mill women 18-5460% of all women 67% of all men2nd largest SERP700 vids shared on TW/min
800 million views/mo27.9 mill men 18-2934.7 mill women 18-5460% of all women 67% of all men2nd largest SERP700 vids shared on TW/min
100 million55% FemaleAges 18-34300 million photos567 likes/secondGrew 1600%
400 million69% Male!!2nd most active42% single+1 = 5 billion80% log in daily
The demographics of social mediaWho is doing what, where, and why?
Target Your Buyer Persona
Your Buyer Persona is an incarnation of your past successes or of
your desired market
This is DeniseShe is 34She has a college degreeShe is marriedShe is employedShe has 3 kidsShe has a mortgageShe owns a home
Your buyer
persona must
take
on a real
identity &
be referred to
often
This
company
actually
made
cardboard
cutouts of
their buyer
persona
What is your approach?
You don’t need a social media strategy, you need a content
strategy
Sample Content Strategy
Create 4 videos per monthWrite 6-8 blogs per month
This content becomes the heart of your social media distribution plan
Video Content
Articles
Blogs
Social Media Posts
eBook
SpeakingEngagement
50 Tweets per week10 Google+ posts5 Facebook posts
Engage and Follow Back!
Social Media Is Not About You
Bad Page Names
• Joe Johnson Real Estate• Sammy the Realtor• Centurion Real Estate
None of these are
about your buyers
nor do they give
you any
marketing room
to expand so you
are left un-needed
pre and post sale.
Social Media Is Not About You
Better Page Names
• Explore San Diego• Carlsbad Community Page• Beautiful Homes and Gardens• Interior Designs That You Will
LOVE• Making Good Investments
Make it
about THEM!
Pre Sale Sale Post Sale
Custom Post Types
Think more like a publisher!
Some things you can write about:
• School system• Community events (free & paid)• Pumpkin Patches• Crime rates• Home values• Surf spots
“Your job as a content provider is to be a resource for your buyer as an industry authority- this
includes subcultures within your niche.”Some things you can post:
• Funny kid pics• Shots of ocean• Interior design• Views of/from designer homes• Comics• Places of interest
Know your platform
Image and video based posts.
Should be fun and lighthearted
Use messages
Leverage your person profile page as well
Ask for engagement
Know your platform
Short and informative
Keyword based, linked to content
Use Hashtags
Retweet other authoritative content to build credibility
Written like headlines
Follow back
Know your platform
Professional! Professional!
Links to Twitter
Images and Video work well
Blog content works best
Post in groups
Build credibility
What we do is build marketing channels:
What can VIDEOSPOT do for YOU
We will build you an introductory level
marketing channel to start growing your list
Cover Photo
Logo Avatar
Link in description
Unlimited FB landing page options
Follow
standard
landing page
best
practices
#top5tips
Video increases conversion
Convert viewers into leads
This is the Welcome Email
that they will receive
immediately.
Take advantage of our amazing
offer!
x4
In total what you will get is….
1. 2-minute video shot in studio with full product (a $650.00 value)2. Custom photo shoot for new headshots to be used wherever you like (a $350.00 value)3. 1 newsletter style email with embedded video (a $249.00 value) 4. 4 text-based emails with hyperlinks to social media sites (a $200 value)5. Programmed auto email responder campaign with CRM (a $600 value)6. New custom timeline cover photo with image (a $300 value)
This whole marketing system is valued at $2,349
Available today for only $697