google+ for real estate agents

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Google+ for Real Estate Agents Why & How-To Use Google+

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Page 1: Google+ for real estate agents

Google+ for

Real Estate AgentsWhy & How-To Use Google+

Page 2: Google+ for real estate agents

Why Are You Here?

Page 3: Google+ for real estate agents

Why are you here?Real estate agents struggle with online marketing & gaining google ranking. Google+ is the second most visited social site with the majority of uploads being images. AND Google+ is highly correlated with search engine results.

Today… we will learn the How & Why to use Google+.

Page 4: Google+ for real estate agents

THE GOAL

Eyes on your website (Online Presence)Search Engine Results

Page 5: Google+ for real estate agents

How do you get visitors to your website?

YOUR WEBSITE /

BLOG

FBTwitterPinterestGoogle+Other social mediaDirect mailBusiness cards

Page 6: Google+ for real estate agents

Why Do You Need Google+?

Online VisibilitySEO Benefit

Page 7: Google+ for real estate agents

Google+

Social media platform owned by google (this is why YOU should care)

Today: ● Google+ (Why & How)

Page 8: Google+ for real estate agents

What this is aboutPerfect for agents looking to increase your:● following● transactions● web traffic ● search results (in google)

Page 9: Google+ for real estate agents

Who is this for?

● Top Producers● Buyer’s Agents● Listing Agents● Mortgage Professionals

Page 10: Google+ for real estate agents

Social Media (Google+) isn’t going anywhere

● It’s GOOGLE!● Once you add your link to google+ it is

instantly indexed in google● Google+ has 540 million active monthly

users● 1 billion registered users● 800,000 users join monthly

Page 11: Google+ for real estate agents

Google+ User

● 90 million users● 800,000 new users each month● 28% of users are millennials (15 - 34 yrs)● 60% of users log in every day● 80% of users engage once a week

Page 12: Google+ for real estate agents

Benefits of Google+ for Youthe Real Estate Agent

1. Increase your search results2. Have your content shared (by others)3. Grow your following

Page 13: Google+ for real estate agents

About meReal Estate Broker from Scottsdale, AZ.Worked Short Sales hard for 5 years. Author of Pinnable Real EstateTested, tested & tested some more.

I love Pinterest! My other social media site is google+ (because it has to be)

Page 14: Google+ for real estate agents

Pinnable Real Estate - the book

Page 15: Google+ for real estate agents

The Challenge - Using Google+

Are you avoiding social media / internet marketing? (google+)1. Do you think Google+ is a waste of time? 2. Do you think Google+ is a fad?3. Do you think Google+ is hard?

Page 16: Google+ for real estate agents

Web Traffic = More Leads

What other options do you have for leads?

Page 17: Google+ for real estate agents

Now… You aren’t using Google+● Most REALTORS I meet don’t know how to

get visitors to their site.● 997,148 Realtors in the US - May of 2013

(NAR)● 15,000 Realtors on Google+ (my count)the goal: Use Google+ to increase your search results / online brand

Page 18: Google+ for real estate agents

Shift in Thinking | Commit to Online Marketing● Commit to 1-2 social sites● Commit to your Website● Commit to always improving your brand

Page 19: Google+ for real estate agents

Today: Steps NecessaryOverview

1. Preview Google+2. Your Profile3. Circles4. Communities5. Hangouts (briefly)

Page 20: Google+ for real estate agents

Google+ Basics

Let’s go to Google+

Page 21: Google+ for real estate agents
Page 22: Google+ for real estate agents

What to Share

● Images● Other’s links● Your Ideas (articles, links, small tid bits)● Educational Information

○ Market updates○ Area info○ Your interests

Page 23: Google+ for real estate agents

Your Ideas to Post to Google+?

Categories (same as in Pinterest):● Your Interests● Real Estate - Direct (Screams “i sell r.e.)● Home related (i.e. home decor, storage, etc)● Community (Scottsdale, Mesa, Gilbert)

Page 24: Google+ for real estate agents

What to do on Google+

● Think of it as a magazine● Not all content has to be yours● Sharing is key, share other’s links, articles

○ Goal: Educating & Entertaining Your Following● Interact with your followers & communities

○ +1 comments, +people

Page 25: Google+ for real estate agents

Your Profile

● Name● Links● Social links● Information about yourself● Cover photo & photo

Page 26: Google+ for real estate agents

Circles● Categorize groups of people

○ Real Estate Bloggers○ Friends○ Family○ Leads○ Etc

Page 27: Google+ for real estate agents

Communities

Page 28: Google+ for real estate agents

Your Blog Cycle

4 Topics for your blogIdeas:1. Real estate in your city2. Home decor3. Home Storage4. Your interests5. Your community

Page 29: Google+ for real estate agents

What to do

● Choose blog categories● Blog regularly (1x week)● Use Keywords● Post blogs to Google+, Pinterest, FB ● Be engaging (comment in the communities,

post to the communities)

Page 30: Google+ for real estate agents

Your Site - Where are you sending trafficOptions:● Self Hosted Blog ● Other Blog● Google+ Page● FB profile● Other mini-blogs

Page 31: Google+ for real estate agents

Your Site - Things to Consider

1. What do you want your potential client to see when they click your pin?

2. Do you want to own where you are sending potential clients?

3. What is the next step when they get there?

Page 32: Google+ for real estate agents

Resources

● Pinnable Real Estate - Amazon.com● Follow us on Pinterest (Pinterest for real

estate) & (Charlie Allred)● Follow me on Google+: google.

com/+CharlotteAllred● If you’re local, join the monthly mastermind

(email me at [email protected])● 5 week Pinnable Training