social media emergency management in the cloud

Mark Rees - Microsoft Steve Milligan – Intergen

Neil Macrae – New Zealand Police

Windows Azure Overview

Software-as-a-Service

consume

SaaS Platform-as-a-Service

build

PaaS Infrastructure-as-a-Service

host

IaaS

Packaged Software

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

You

man

age

Infrastructure (as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Managed by vendor

You

man

age

Platform (as a Service)

Managed by vendor

You

man

age

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Software (as a Service)

Managed by vendor

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Azure

99.95%

only

Cloud services Web sites Virtual machines

See the signals through the noise •  Hosted SaaS (Azure) social media monitoring tool •  Publicly available information into actionable intelligence •  Focus or cast a net – locally or globally •  Simple and readily extensible •  Inexpensive financial footprint

Common Intelligence Picture – Rugby World Cup 2011

SOCIAL MEDIA TOOL

Use Case – Auckland Airport

Use Case – Che-Fu

Lessons Learnt – Where to from here?

Traditional Media & Youth

Response - once is not enough

Offender communication - New ways & means

2013  

Any questions? “..social  media  and  other  types  of  new  technology  are  becoming  one  of  the  primary  ways  we  receive,  process  and  relay  informa=on”.    June  4th  2013  Mrs  Brooks,  Chairman,    House  CommiGee  Homeland  Security,  Emergency  Preparedness,  Response  and  Communica=ons.