social media in an emergency
DESCRIPTION
I had the opportunity to speak at the CIO Forum & Executive IT Summit in Raleigh, NC today. The topic of my session was Social Media in an Emergency. I discussed different tools used to monitor social media, as well as 3 different case studies where social media was used in an emergency; Haiti, Hurricane Earl, and Tornadoes in Catawba County, NC.TRANSCRIPT
Social Media In An EmergencyCrash, BOOM, tweet…with a twist
Slide 1 of…this might take a while :-)
Lee Yount, Jr.Programmer AnalystCatawba County GovernmentCIO Forum & Executive IT SummitNovember, 30, 2010
Today’s Topics
• Background• Case Studies– Hurricane Earl– Tornadoes in
Catawba County
500…and growing
500Million
…and growing
500Million
…and growingPeoplehttp://www.digitaljournal.com/img/3/5/9/8/7/5/i/5/6/0/o/gamescom_09_071_039.jpg
130The average number of Friends a Facebook user has
http://www.academicperspective.com/wp-content/uploads/2009/11/man-in-the-crowd.jpg
175
175Million
175MillionPeople
January 12, 2010
4:52 p.m.http://www.luxuo.com/wp-content/uploads/2010/09/haiti-beach.jpg
January 12, 2010
4:53 p.m.http://cache.gawker.com/assets/images/7/2010/01/95886167_01.jpg
January 12, 2010
5:20 p.m.
#Haiti
90999
~ 1,085,000+
http://twapperkeeper.com/hashtag/haiti
Who is from NC?
Who lives in Western North Carolina?
Flickr: By Lee Yount
Who lives in the Piedmont of NC?
Flickr: By Willamor Media
Who lives in Eastern NC?
Flickr: By pollyalida
What happens when…
Wikimedia Commons: By Cynthia Hunter, FEMA
Flickr: By Scrunchleface
http://www.erh.noaa.gov/rah/photo/20080508.clemmons.tor.nws(1).jpg
Wikimedia Commons: By Mark Wolfe, FEMA
Case Study – Hurricane Earl
Wikipedia: By NASA Aqua/MODIS
Case Study – Hurricane Earl
@fema
@RedCross@wxchannel
@ncgovoffice
#earl
#cio140
#hashtags
#bestcio_forumsconferencesessionever
Tools Used
What did I search for?
twitpic OR yfrog OR tweetphoto ORtwitgoo OR picktor OR mobypicture ORtwitxr OR posterous OR pikchur #earl
=
Tweets with photos and the hashtag #earl(i.e. photos of something to do with Hurricane Earl)
Being there…without being there.
@hurricanetrack
http://www.hurricanetrack.com/
Case Study - Tornados in Catawba County, NC
October 26, 2010
7:00 p.m.
Vale, NC7:10 pm 10/26/2010
135 MPH
200 yards wide
3 miles long
EF2 tornado
Claremont, NC
7:45 pm 10/26/2010EF 2 tornado
110 MPH100 yards wide
2 miles long
9:37pm – 11:01pm10/26/2010
Terrell, NC11:45 pm 10/26/2010
EF 0 Tornado
85 MPH
75 yards wide
1.4 miles long
@catcoem10/26/2010 7:03 pm – 10/28/2010 5:45 pm
36 Tweets sent out
32 Re-tweets
24+ new followers
Let’s talk about
content
A newspaper without the correct information is just a paper
http://www.titanicuniverse.com/wp-content/uploads/2010/06/titanic-new-york-american-coverage.jpg
Content is key!
A tweet, blog post, or status update without RELEVANT content is just noise.
Content is still key!
Examples of Relevant Tweets
http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
http://www.aksysgames.com
Example of not-so-relevant
Tweet
Is your content answering the…
whowhat
when
whyhow
where
Have an official voice
http://the-universality-of-cheese.blogspot.com/
http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
…or others will have one for you.
How to establish your voice
http://www.thinkgeek.com/images/products/zoom/ac3f_pop_quiz_clock.jpg
http://bigphotodan.ca/pictures/1360X768/Florida%20Soft%20Shell%20Turtle%20(1360X768).jpg
People are looking for thecorrect information quickly…Are you meeting the need?
http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
http://www.lukerymarz.com/blog/images/pretzel2.jpg
@catawbacountyOfficial Catawba County Twitter Site
@catcoemOfficial Catawba County Emergency Management Twitter Site
@leeyountfollow me!
@catawbacounty@catcoem@leeyount
Lee Yount, Jr.Programmer Analyst
Catawba County Government828.465.7975 | @leeyount
Thank You!
Baie dankie!
لك !شكرا
Təşəkkür edirik!
Eskerrik asko!
Дзякуй!
Благодаря ви!
Gràcies!
谢谢您！
謝謝您！
Hvala ti!
Děkujeme!Tak!
Dank U!
Aitäh!
Maraming Salamat!
Kiitos!
Merci!
Grazas!
!გმადლობთ
Vielen Dank!Σας ευχαριστούμε!
Mèsi!
!תודה
धन्यवा�द!
Köszönöm!
Terima Kasih!Go raibh maith agat!
Grazie!
サンキュー！
감사합니다 !
Gratias!
Paldies!
Ačiū!
Ви благодариме!
Grazzi!
Takk!
شما از تشکر !با
Dziękujemy!
Obrigado!Vă mulţumim!
Спасибо!
Хвала!
Ďakujeme!
Hvala!
Gracias!
Asante!Tack!
Teşekkürler!
Спасибі!
کا آپشکری !
Cảm ơn bạn!
Diolch i chi!
דיר !דַא$נקען