SOCIAL MEDIA IN EMERGENCY SITUATIONSThis too can be prepared for

Pascale Paulin,Communications

Specialist Bachelor’s Degree in information/communication technology Social Media CertificateCommunications Consultant for

Radio-Canada, Assumption Life City of Dieppe

Project Manager: AFMNB School of Public Service

Instructor in change managementInstructor in communicationsOwner of Forté Communication

#PRAYFORMONCTON#MONCTONSHOOTING#MONCTONSTRONG

What we have just lived through…

COMMUNICATION IN AN EMERGENCY SITUATION 6 important principles:

Simple Timely manner Precise Repeated Credible Consistent

AND SOCIAL MEDIA? What they are known for:

Rapidity Precision (if well done) Wide propagation Repetition (due to sharing) Accessible

1ST STEP: BEING THERE!

2ND STEP: BEING PRESENT

Regular presence +

Interesting content=

Increased visibility

3RD STEP: INCLUDE IN YOUR PLAN Perfect recipe: Social AND Traditional

Media Add on to your current plan to include social

media. Training for people able to pass on the

messages through social media. The understanding by the authorities - social

media governance.

4TH STEP: ENGAGE YOUR CITIZENS They have to

know that you are using social media to discuss emergency situations: Regular advice Reminders that the

info will be available

Links to the Web

YOUR CLICK-WORD : #IMPORTANT Allows your various audiences to follow you

and have a common place where they can find information quickly or ask for help.

Facilitates monitoring.

Must be the same for all agencies and organizations working with you during the crisis situation.

DURING THE CRISIS Clear instructions Consistent

information Fact rectification Relaying messages Answers to

questions asked

#RCMPNB

QUESTIONS?