smart marketing webinar series intro to inbound

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Hashtag #SmartMarketing

Introduction to Inbound Marketing

Mikaela LouvePresident/CEOLouve Notes Media GroupTwitter: @MikaelaLouveTwitter: @LouveNotesFacebook.com/LouveNotesMedia

Hashtag #SmartMarketing

Smart Marketing for Smart Business Webinar Series

• Webinar will be recorded and slides and audio will be emailed to you today

• You may type your questions in the chat pane during the webinar and Jillian, our marketing development assistant, will answer as much as possible during the presentation.

• There will be live Q&A at the end of the webinar• What can you expect over the next few weeks?

Jared O’Toole Founder/CEO of Under30CEO http//www.under30ceo.com

Greg Elwell - Sales & Marketing Leaderhttp://www.b2binbound.com

Demont Daniel

Value of Inbound Marketing

Inbound marketing pulls buyers into your business

What is Outbound Marketing?

Problem: Outbound Marketing Isn’t Working

800-555-1234AnnoyingSalesperson

Solution: Inbound Marketing

Content SEO Social Media

Good News About Inbound Marketing

Budget (Outbound) Brains (Inbound)

Flickr: Andrew Magill

Flickr: Joakim Jardenberg

More Good News: Lower Cost Per Lead

Source: survey of hundreds of businesses: HubSpot.com/ROI

Success Drives Investment in Inbound

Source: Survey of hundreds of businesses from HubSpot.com/ROI

Why Businesses Are Changing Marketing Budgets

Key Questions to Get Started

1. Am I regularly creating new, share-worthy content?

• Am I optimizing my content for search and social media?

• Am I promoting my content in social media conversations?

• Am I converting as many visitors into leads and sales as I can?

4 Steps to Successful Inbound Marketing

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

Step 1: Create Content

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

Inbound Marketers are Publishers

Stop thinking like amarketer or advertiser.

Start thinking like apublisher and socializer.

Publish Everything, Everywhere

What Gets Shared?

Rarely Shared

FrequentlyShared

• Product info• Software documentation• Content about YOU

• New market data• Educational content• Content about your industry

Blogging: A Great Way to Get Started

Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

Step 2: Optimize

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

Google is Judge, Jury & Executioner

HubSpot.com/cartoons

SEO = Context + Authority

Ranking Algorithm:f(n): Context + Authority

25% On-Page SEO (Context)

1. Page Title

2. Clean URL

3. Headers & Content

4. Description

75% Off-Page SEO (Authority)

Authority is Determined by Inbound Links

More and Better Content Links

Source: Data from selected websites using www.WebsiteGrader.com

Step 3: Promote

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

Remember: It’s Not About You, EVER!

HubSpot.com/cartoons

Target Your Content

Target content to your marketing

personas.

Create an Engaging Presence

Promote Content via Social Media

Remarkable Content

Make Sharing Easy

Social Media Promotion Generates Leads & Sales

Source: survey of hundreds of businesses: HubSpot.com/ROI

Step 4: Convert

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

Put Calls to Action on All Your Content

Use Landing Pages with Forms

Track Your Conversion Rate & Analytics

Analyze Your Marketing

Inbound Marketing Summary

Convert & Analyze

Register for the Entire Series

• You may register for a single event at a time OR• Register for the entire series and receive all the

resources you need to grow your business. The link to register is:

• http://smartmarketingwebinarseries.eventbrite.com/?ref=ebtn

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Questions...

• 15 min of Q&A

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