secrets behind facebook faculty slides
Post on 12-May-2015
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the secrets behind: &
Your Institution:
Students
Advisors / Faculty
Administration
Your Institution:
Students
Advisors / Faculty
Administration
Technology Change
Technology Change
Technology Change
Nervous about itJust heard of it Love it
Technology Change
Nervous about itJust heard of it Love it
Technology Change
Nervous about itJust heard of it Love it
Yes. We should meet them
where they are.
No. It is students’ private space.
Dofacultybelong
on Facebook?
Plus alumni!!
Orientation:
If we don’t introducethem around something
positive -
They will meet
over beer.
Behavior
good
Myspace/Facebook
Megaphone
From:Learning
Reconsidered NASPA / ACPA, 2004
What’spublic?
MassPersonalization
Students are the center
“The focus of education must shift to identity development.” -Learning Reconsidered
Students are the center
Career
So
cial
Cultura
l
Spiritual
Political
Sp
eci
alIn
tere
st
Aca
demics
Athletics
Diversity
Soccer
All about
Connections
(Around +’s)
Opportunity
Filters:
Opportunity
Orientation is the chance to be essential.
Facilitate and organize the student profile.
Identity profiles will become the gateway for everything.
1
2
3
Orientation is the chance to be essential.
Facilitate and organize the student profile.
Identity profiles will become the gateway for everything.
1
2
3
Soccer
All about
Connections
(Around +’s)
kevin@swiftkickonline.com
Stay Connected
Kevin Prentiss
Ignorance Rejection Acceptance Use
Ignorance Rejection Acceptance Use
None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
None Anger Fear Appreciation
Computer
Cell Phone
Instant Messenger
Ignorance Rejection Acceptance Use
None Anger Fear Appreciation
Computer
Cell Phone
Instant Messenger
XXX
XX
Ignorance Rejection Acceptance Use
None Anger Fear Appreciation
Computer
Cell Phone
Instant Messenger
Second Life
Nanobots
GeolocationXXX
XXX
XX
- Peter Scholtes
80%
93% of college students use:
*David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006
or
*Mitrano, “Thoughts on Facebook.”
63% login everyday:
Glass Bedroom
Glass Bedroom
Nowin
Mobile!
If you do it, chances are good:
If you do it, chances are good:
Someone will take a picture
If you do it, chances are good:
Someone will take a picture
The picture will be online
If you do it, chances are good:
Someone will take a picture
The picture will be online
What about privacy settings?
If you do it, chances are good:
Someone will take a picture
The picture will be online
If you do it, chances are good:
Someone will take a picture
The picture will be online
It will be linked to you, forever.
Facebook Activity on Thursday NightsActivity by Minute
4:00 5:00 6:00 7:00 9:00 10:00 11:00
300 K
310 K
320 K
330 K
340 K
350 K
360 K
370 K
380 K
# of Users
Time
DoesFacebookincrease
social capital?
Yes.
It’s just the new wayto manage friends.
No. It takes away from “real world” time
and skill development.
Status
is the new
front porch
Status
{
Real
Wor
ld
Relationships
Life Friends
Names
Friends
Life Friends{
Names
Friends
Face
book
Relationships
EXTRA SLIDES
Other Goodies
Other Goodies
Other Goodies
Other Goodies
Other Goodies
Other Goodies
Behavior
good
Myspace/Facebook
Megaphone
35 times more likely to get offered a job if you have
54 or more friends.
PEW/INTERNETPEW INTERNET & AMERICAN LIFE PROJECT
PEW/INTERNETPEW INTERNET & AMERICAN LIFE PROJECT
Are Students Safe Online?
PEW/INTERNETPEW INTERNET & AMERICAN LIFE PROJECT
Actually yes.
PEW/INTERNETPEW INTERNET & AMERICAN LIFE PROJECT
66% of 18-22 year old users
block access.
PEW/INTERNETPEW INTERNET & AMERICAN LIFE PROJECT
92% of 18-22 year old users don’t reply to unknown
messages.
CC:
Subject: Working at Facebook?
Hi Dan,
I’m VP and GM at Facebook, the top site for college students in the US. Given your experience at LookSmart, I thought you might be a good fit. Facebook is still a very small team despite having a strong market position, so this is a great opportunity for the right person. If you’re interested in talking with us, please let me know the best way to get in touch with you.
Thanks, MattFacebook.com
hello?
welcome!
welcome!
welcome!
Rela
tion
ship
Infl
uenc
e
80%
93% of college students use:
*David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006
or
Ignorance Rejection Acceptance Use
Ignorance Rejection Acceptance Use
None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
None Anger Fear Appreciation
Computer
Cell Phone
Instant Messenger
Ignorance Rejection Acceptance Use
None Anger Fear Appreciation
Computer
Cell Phone
Instant Messenger
XXX
XX
Ignorance Rejection Acceptance Use
None Anger Fear Appreciation
Computer
Cell Phone
Instant Messenger
Second Life
Nanobots
GeolocationXXX
XXX
XX
Ignorance Rejection Acceptance Use
None Anger Fear Appreciation
Computer
Cell Phone
Instant Messenger
Second Life
Nanobots
GeolocationXXX
XXX
XX
Ignorance Rejection Acceptance Use
None Anger Fear Appreciation
Computer
Cell Phone
Instant Messenger
Second Life
Nanobots
GeolocationX
X
XXX
XX
X
Steps????????????
Survey Segment DeliverBuilding Relevancy:
Good education is exactly what you
want.
Survey Segment DeliverBuilding Relevancy:
Survey Segment DeliverBuilding Relevancy: {
• Affinity Groups
• Learning Groups
• Marketing Groups
Survey Segment DeliverBuilding Relevancy:
Hello?
Survey Segment DeliverBuilding Relevancy:
Welcome?
Welcome?
Welcome?
Survey Segment DeliverBuilding Relevancy:
Content Channel
Survey Segment DeliverBuilding Relevancy:
Content
High Quality
Addresses my interests
Well made
Fresh
Substantive
Compelling
Channel
Survey Segment DeliverBuilding Relevancy:
Content
High Quality
Addresses my interests
Well made
Fresh
Substantive
Compelling
Channel
Text Message
Social Network
Survey Segment DeliverBuilding Relevancy:
Content: Relationships Channel
Text Message
Social Network
Search:
“Student Government”
Self Surveyed
Institution Surveyed
{The institutions’ value system:
Academics
Leadership
New Concepts
Service
Etc.
Institution Surveyed
Info
Self SurveyedInfo
Academic Sports Interestsstudent govcampus crusadedrama clubrunning clubchess clubentrepreneurs computer science
Survey Segment DeliverBuilding Relevancy:
CouchSurfing.com
Travel For Free
CouchSurfing.com
Travel For Free
Increase “relational density”
Involvement refers to the physical and psychological time and energy invested in the educational process. (Astin, 1991)
Transparency
In College...Facebook Wins!
Three questions determine social behavior:
1. How do I fit in?
Three questions determine social behavior:
1. How do I fit in?
2. How might I be unique?
Three questions determine social behavior:
1. How do I fit in?
2. How might I be unique?
3. How can I be cool?
Three questions determine social behavior:
Harris, Judith R. (2006) No Two Alike. New York: W. W. Norton
1. How do I fit in?
2. How might I be unique?
3. How can I be cool?
Three questions determine social behavior:
Harris, Judith R. (2006) No Two Alike. New York: W. W. Norton
3. How can I be cool?
Social Context
+ / -
Social Context
+ / -
Institutional Context
+
Social Context
+ / -
You
Institutional Context
+
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