savvy blogging.7.9

by @melissahourigan

MarketingYou

Talking about your interests... easy

Talking about yourself... not so

Who is this girl?

Representing start-ups and entrepreneurs for 15 years.

Leveraged bloggers since 2001 for influence B2B and B2C.

Clients: AlwaysOn, ModernMom, Tribe.net, Ask.com, Pixorial, enGreet, Work Options for Women.

Founding partner for MediaOntwitter

Who is your audience?

What makes your blog special or unique?

What blogs are similar or competitive?

Do you belong to a network or community?

What is your style, niche, format?

What other types of media do you include?

Who are you/your team?

What are your stats?

Questions

About You, About Your Blog

Interests

History

Credentials/ Affiliations

Goals with blog

Contact info

About You

Tag line

Your mission statement

Diary/Informational/Educational

Polls

Videos

Images

Reviews

Community/Network

About the Blog

Survey friends

Top blogs by category - AllTop

Blog rank - Technorati

Tools

Sharing and Reach

Demographics - age, sex, income etc.

Online stats - blog, fans, followers

Influence - volunteering, interests

Inbound links - traffic origins

Organic - keywords bringing traffic

About Your Audience

Where is information shared?

Is your content portable?

What categories,tags and keywords?

Is your community active? Are you?

Sharing

Polling - Survey monkey

Internet Marketing Advice and Website Grader - Hubspot

Site comparison - Compete

Analytics - Google Analytics (now shows AdWords)

Rank - Technorati

Communities/Affinity Groups - BlogFrog

Visitor Counter - Statcounter

Media Hosting - YouTube, Flickr (add anchor text)

Tools

Paid and Earned Media

Marketing dollars are moving away from traditional media toward the internet and other digital advertising. Brand marketers in particular recognize more than ever that connecting with target audiences means more spending for interactive.

eMarketer

The shift

To charge or not to charge?

Disclosure statement

Separate descriptions/departments (PR = no ad $)

Market to brands, PR, media

Fuzzy Territory

Reality of PR“I am out here for you. You don’t know what it’s like to be ME out here for YOU. It is an up-at-dawn, pride-swallowing siege that I will never fully tell you about, ok?”

Jerry Maguire

Goals

Media/PR: Influencer/Speaker

Brands: Advertising

Brands/PR: Tips, Reviews, Features

Media Kit

Awards and accolades

Industry conference attendance

Consistent branding and messaging

Graphics, logos, elevator pitch, bio

PDF/ Google doc for pricing, options

Contact info

Media Kit

Advertising options, rates, guidelines

Fee and payment options

Reviews, contests opportunities

List of brands you have worked with

Brand, reader testimonials

Thank you...

Questions?

Twitter: @melissahourigan Email: mhourigan@digitalideamedia.com

Everything: flavors.me/melissahourigan