savvy blogging.7.9
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by @melissahourigan
MarketingYou
Talking about your interests... easy
Talking about yourself... not so
Who is this girl?
Representing start-ups and entrepreneurs for 15 years.
Leveraged bloggers since 2001 for influence B2B and B2C.
Clients: AlwaysOn, ModernMom, Tribe.net, Ask.com, Pixorial, enGreet, Work Options for Women.
Founding partner for MediaOntwitter
Who is your audience?
What makes your blog special or unique?
What blogs are similar or competitive?
Do you belong to a network or community?
What is your style, niche, format?
What other types of media do you include?
Who are you/your team?
What are your stats?
Questions
About You, About Your Blog
Interests
History
Credentials/ Affiliations
Goals with blog
Contact info
About You
Tag line
Your mission statement
Diary/Informational/Educational
Polls
Videos
Images
Reviews
Community/Network
About the Blog
Survey friends
Top blogs by category - AllTop
Blog rank - Technorati
Tools
Sharing and Reach
Demographics - age, sex, income etc.
Online stats - blog, fans, followers
Influence - volunteering, interests
Inbound links - traffic origins
Organic - keywords bringing traffic
About Your Audience
Where is information shared?
Is your content portable?
What categories,tags and keywords?
Is your community active? Are you?
Sharing
Polling - Survey monkey
Internet Marketing Advice and Website Grader - Hubspot
Site comparison - Compete
Analytics - Google Analytics (now shows AdWords)
Rank - Technorati
Communities/Affinity Groups - BlogFrog
Visitor Counter - Statcounter
Media Hosting - YouTube, Flickr (add anchor text)
Tools
Paid and Earned Media
Marketing dollars are moving away from traditional media toward the internet and other digital advertising. Brand marketers in particular recognize more than ever that connecting with target audiences means more spending for interactive.
eMarketer
The shift
To charge or not to charge?
Disclosure statement
Separate descriptions/departments (PR = no ad $)
Market to brands, PR, media
Fuzzy Territory
Reality of PR“I am out here for you. You don’t know what it’s like to be ME out here for YOU. It is an up-at-dawn, pride-swallowing siege that I will never fully tell you about, ok?”
Jerry Maguire
Goals
Media/PR: Influencer/Speaker
Brands: Advertising
Brands/PR: Tips, Reviews, Features
Media Kit
Awards and accolades
Industry conference attendance
Consistent branding and messaging
Graphics, logos, elevator pitch, bio
PDF/ Google doc for pricing, options
Contact info
Media Kit
Advertising options, rates, guidelines
Fee and payment options
Reviews, contests opportunities
List of brands you have worked with
Brand, reader testimonials
Thank you...
Questions?
Twitter: @melissahourigan Email: [email protected]
Everything: flavors.me/melissahourigan