rx pop-outs

Rx Pop-Outs Irina Racheva, Sam Gyory, Briani Boyd, Rian

Rendon

Management Team CEO – Irina Racheva CFO – Sam Gyory

CMO – Briani Boyd COO – Rian Rendon

Company Information• Headquarters:

3110 Georgia Avenue, NW Washington, D.C. 20010

• Store: 2324 Pennsylvania Avenue Washington, D.C. 20020

• Contact: (202) 730-5330

• Website: http://rxpopouts.weebly.com/

Product Description• Our revolutionary frames allow you

to instantaneously pop out your lenses from one frame into anothero Plastic frameo Silicone rubber lens rim allows

for the lens switch

• Sale price:o Set of polycarbonate lenses:

$70o Each frame: $65

Company Plans• Continue on the same growth trajectory, at least

for the next two years, as demand continues to grow

• Increase market size – to be reached through improved marketing efforts• Increase our presence on the U.S. West Coast • Eventually go global

o Introduce international shippingo Market internationally

• Introduce a wider variety of frames (i.e. colors and styles)

Marketing Plan• Target Audience: Near-sighted individuals, aged 18 - 40

• Marketing Channels:o University Brand Ambassador Program - marketing internships for

college studentso Social Media Advertisements: Facebooko Eye Doctor Endorsements

• Marketing Expenses:o Year 1: $2,000o Year 2: $10,000

• Retail:o Retail store: 2324 Pennsylvania Avenue, Washington D.C.o Online Website: http://rxpopouts.weebly.com/

Cash Flow Analysis• Cash provided by operating activities:

o Year 1: $683,835o Relatively high due to the company’s purchases on account, rather than with casho A/R also significant (153,337) will contribute to cash growth in the following year

o Year 2: $328,575o The lower cash flow is due to the large amount of A/P ($683,835) paid off o Future cash flow is expected to increase once the start-up costs are entirely accounted

for and paid

Cash Flow Analysis• Cash provided by (used up) by investing activities:

o Year 1: ($509,500) o Purchase of a $500,000 building to serve as an office

o Year 2: ($2,100)o Fewer investment activities as start-up costs were mostly incurred

in Year 1

Cash Flow Analysis• Cash provided by (used by) financing activities:

o Year 1: $1,593,486o Significant cash increase ($1 million) due to stock issuance and undertaking of a

$200,000 long-term debt

o Year 2: ($204,809)o Large amount of cash was used up to repay a portion of the long-term debt

Financial Summary

In U.S. Dollars Year 2 Year 1 YoY GrowthCurrent Assets 2,202,997 2,007,624 9.73%Long-Term Assets 486,757 497,386 -2.14%Total Assets 2,689,754 2,505,010 7.37%Current Liabilities 1,059,064 866,480 22.23%Long-Term Liabilities 486,677 593,486 -18.00%Total Liabilities 1,545,741 1,459,966 5.88%Revenues 1,510,140 1,045,481 44.44%Expenses 1,313,171 1,000,437 31.26%Net Income 196,969 45,044 337.28%

Financial Highlights• Strong, consistent current ratio

• Increasing return on assets

• Increasing return on equity

• Increase in earnings/share

• Declining debt to current ratio – projected to decline more rapidly in 2014

  Year 2 Year 1 YoY ChangeCurrent Ratio 2.08 2.32 -0.24Return on Assets 7.32% 1.80% 5.52%Return on Equity 17.22% 4.31% 12.91%Earnings per Share 6.16 1.13 5.03 Debt to Total Assets Ratio 57.47% 58.28% -0.81%

Thank you.