rosemary stark product manager, server & infrastructure solutions selling infrastructure to...
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Rosemary StarkProduct Manager, Server & Infrastructure Solutions
Selling Infrastructure to Small Business – Monetizing The Opportunity
Windows Small Business Server 2011
Standard
Core Mid-Size (50 - 249 PCs)
Upper Mid-Size (250 - 499 PCs)
Lower Mid-Size (25- 49 PCs)
Small Business Mid-size Business
Core Small Business
(5- 24 PCs)
Lower Small Business(1-4 PCs)
Businesses w/ PCs[1]
Target Market
1.7 M 50K 28K248K 5,900KServer
Penetration[2]21% 49% 86%36% 86%
Australian Server Market
Windows Small Business Server
2011Essentials
Windows Home
Server
• FY12 hardware growth 6.9% YoY• SMB = 51,636 units• Windows penetration = 79.7%
Ideal First Server Easy-to-use solution Cloud integration
Simplify your life Your business with you, virtually anywhere
Windows Small Business Server 2011 Essentials
Get Ready for the future
Automatic local backup, simple restore of server and client computers
Easily connect to online services Ideal for work force that travels
Helps protect data Helps organize information Access from virtually anywhere
Increase business productivity Simple, secure, dependable network Easy-to-use storage and sharing
Everything Your Business Needs in a Server, Nothing It Doesn’t.
?
Small Business Top 4
1. Work from anywhere
2. Work together better
3. Be more productive, do things quicker
4. Provide the same or better than our larger
competitors
What does an SBSE customer look like?• Their current IT:
• No server• PC as a server• NAS• Up to 25 PCs/laptops
• Minimal IT expertise – has ability to set up a PC• Price sensitive• Needs access to information when they are
outside the office• Need to collaborate• Require regulatory compliance/auditability
Questions to Ask How do you store and access your important
documents? How do you protect your documents? Are there
documents that only some people should access? How do you backup your PCs/laptops? Is it easy for you to access all the information you need
about your customer? Quickly when you need it? Do you want to be able to work from the road or home,
not just the office? Do you need to provide HR/payroll to your employees? Would you like to be able to work together more
effectively? Would you like to have a group calendar, be able to IM or video conference?
Extending your business• Email
• Office 365• You as a hoster• Reselling hosted solutions
• Other SMB apps• Server backup• Payroll• Accounting• LOB & franchises
• Repeatable business – getting creative with financing
THE DETAILS
SBS 2011 Essentials
File & Print Sharing
Backup
Identity Protection
Remote Access
Core
Solu
tion
s
SBS 2011 Essentials
Windows Server Platform
Other Web Apps
365
+
+
Sim
plifi
ed
Managem
en
t+
Pre
miu
m A
dd
-On
Hyper V
RDS
ADD ON CAL ONLY
Need to add RDS
CALs
System Requirements for SBS2011
Essentials Standard
Processor: One 1.4 GHz (x64 processor) or fasterOr, one 1.3 GHz dual-core
Minimum Quad core 2 GHz 64-bit (x64) or faster for 1 socket*
Memory Minimum: 2 GBRecommended: 4 GBMaximum: 32 GB
Minimum: 8 GBRecommended: 10 GB*Maximum: 32 GB
Hard Drive Single 160 GB disk drive with 60 GB for system drive
80 GB or larger
* Due to Exchange requirement
Questions
? ?
SMB Windows Server FamilySOLUTION SERVERS
TRADITIONALSERVERS
Complete server platform,integrated and optimized
Run your business• LOB application platform• Unified/federated identity management• Communications & Collaboration Suite
Customizable Server platform for businesses of any size
Store, protect, access• Simplified setup and management• Centralized backup• Anywhere access
Customizable for exact requirements• Storage• Infrastructure• LOB platform• Communication &
collaboration tools• Any other app or
infrastructure service• Standard deployment
and managementtools and processes
• Virtualization
SBS Key DifferencesFeatures SBS Essentials "Aurora" SBS Standard
Target End User SoHo & Micro Business Owner Small Business Owner
IT Knowledge Minimal Understands strategic use of technology
Key Scenarios • Backup of PCs• File storage• Remote access• Business applications (LOBs)• SaaS biz apps
• Website hosting• Exchange email• SharePoint• Remote access• Business applications (LOBs)
End User Value Server solution for small business users, to protect, centralize, stream, and access business data
All in one server suite for enhanced productivity and a professional business image
PC/User Limit 25 75, users or devices
On-premise Management
Near-zero Simplified
Both will be available in the standard channels as SBS today
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