Rosemary StarkProduct Manager, Server & Infrastructure Solutions

Selling Infrastructure to Small Business – Monetizing The Opportunity

Windows Small Business Server 2011

Standard

Core Mid-Size (50 - 249 PCs)

Upper Mid-Size (250 - 499 PCs)

Lower Mid-Size (25- 49 PCs)

Small Business Mid-size Business

Core Small Business

(5- 24 PCs)

Lower Small Business(1-4 PCs)

Businesses w/ PCs[1]

Target Market

1.7 M 50K 28K248K 5,900KServer

Penetration[2]21% 49% 86%36% 86%

Australian Server Market

Windows Small Business Server

2011Essentials

Windows Home

Server

• FY12 hardware growth 6.9% YoY• SMB = 51,636 units• Windows penetration = 79.7%

Ideal First Server Easy-to-use solution Cloud integration

Simplify your life Your business with you, virtually anywhere

Windows Small Business Server 2011 Essentials

Get Ready for the future

Automatic local backup, simple restore of server and client computers

Easily connect to online services Ideal for work force that travels

Helps protect data Helps organize information Access from virtually anywhere

Increase business productivity Simple, secure, dependable network Easy-to-use storage and sharing

Everything Your Business Needs in a Server, Nothing It Doesn’t.

?

Small Business Top 4

1. Work from anywhere

2. Work together better

3. Be more productive, do things quicker

4. Provide the same or better than our larger

competitors

What does an SBSE customer look like?• Their current IT:

• No server• PC as a server• NAS• Up to 25 PCs/laptops

• Minimal IT expertise – has ability to set up a PC• Price sensitive• Needs access to information when they are

outside the office• Need to collaborate• Require regulatory compliance/auditability

Questions to Ask How do you store and access your important

documents? How do you protect your documents? Are there

documents that only some people should access? How do you backup your PCs/laptops? Is it easy for you to access all the information you need

about your customer? Quickly when you need it? Do you want to be able to work from the road or home,

not just the office? Do you need to provide HR/payroll to your employees? Would you like to be able to work together more

effectively? Would you like to have a group calendar, be able to IM or video conference?

Extending your business• Email

• Office 365• You as a hoster• Reselling hosted solutions

• Other SMB apps• Server backup• Payroll• Accounting• LOB & franchises

• Repeatable business – getting creative with financing

THE DETAILS

SBS 2011 Essentials

File & Print Sharing

Backup

Identity Protection

Remote Access

Core

Solu

tion

s

SBS 2011 Essentials

Windows Server Platform

Other Web Apps

365

+

+

Sim

plifi

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Managem

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Pre

miu

m A

dd

-On

Hyper V

RDS

ADD ON CAL ONLY

Need to add RDS

CALs

System Requirements for SBS2011

Essentials Standard

Processor: One 1.4 GHz (x64 processor) or fasterOr, one 1.3 GHz dual-core

Minimum Quad core 2 GHz 64-bit (x64) or faster for 1 socket*

Memory Minimum: 2 GBRecommended: 4 GBMaximum: 32 GB

Minimum: 8 GBRecommended: 10 GB*Maximum: 32 GB

Hard Drive Single 160 GB disk drive with 60 GB for system drive

80 GB or larger

* Due to Exchange requirement

Questions

? ?

SMB Windows Server FamilySOLUTION SERVERS

TRADITIONALSERVERS

Complete server platform,integrated and optimized

Run your business• LOB application platform• Unified/federated identity management• Communications & Collaboration Suite

Customizable Server platform for businesses of any size

Store, protect, access• Simplified setup and management• Centralized backup• Anywhere access

Customizable for exact requirements• Storage• Infrastructure• LOB platform• Communication &

collaboration tools• Any other app or

infrastructure service• Standard deployment

and managementtools and processes

• Virtualization

SBS Key DifferencesFeatures SBS Essentials "Aurora" SBS Standard

Target End User SoHo & Micro Business Owner Small Business Owner

IT Knowledge Minimal Understands strategic use of technology

Key Scenarios • Backup of PCs• File storage• Remote access• Business applications (LOBs)• SaaS biz apps

• Website hosting• Exchange email• SharePoint• Remote access• Business applications (LOBs)

End User Value Server solution for small business users, to protect, centralize, stream, and access business data

All in one server suite for enhanced productivity and a professional business image

PC/User Limit 25 75, users or devices

On-premise Management

Near-zero Simplified

Both will be available in the standard channels as SBS today