review of mobile world congress 2011

Seungyun Lee, Ph.D.syl@etri.re.kr

Review of Mobile World Congress 2011

Avinguda de la Reina Maria Cristina, 08004 Barcelona

60,300 participants1,300 companies

200 countrieshttp://www.mobileworldcongress.com/

What there are?

✓ Exclusive announcements ✓ Leadership Conference ✓ Exhibition ✓ App Planet✓ Global Mobile Awards

Leadership Conference

Theme of the year

W h e r e t h e M o b i l e I n d u s t r y i s

Leading the Transformation

ConferenceTheme

Was it right decision?

Stephen Elop, CEO Nokia

New Leadership !1

Nokia’s Plan by the new leadership

✓ Alliance with Microsoft to build the new ecosystem✓ New approach for developing growth market (10B)

✓ Investments of next emerging technologies

✓ A new leadership & organization for Speed, Results, accountability

Do they able to overcome?

WAC | Wholesale Application Community2

How to develop?How to sale ?

MobileApplications Where is my money?

Peters Suh, CEO WAC

WAC 3.0, which is due to roll out in September, will unlock features such as in-app billing and user authentication.

Now, Android World

more than 69 countriesover 169 carriers,150,000 apps

3

Now, No.1 Smartphone OS

Sales 33.3M units615% Growth

Source: Canalys 2011

Top 4 vendors, 90%Samsung + LG = 34%

“HTC, Quietly brilliant”

Masayoshi Son, CEO SOFTBANK

if you find a webpage, a photo, or a song that you want to share with your Facebook pals, you can post it instantly

500M active users200M by mobile

70% users are from outside of US.Mobile operators in 60 countries.

200M users by mobile.

Tablet WAR1st step toward the N-Screen

4

SAMSUNG Galaxy Tab 10.1

Android 3.0 (Honeycomb)

Nokia The MeeGo TabletAcer's Iconia Series:The 3D LG Optimus Tab.Samsung's Galaxy Tab 10.1"Motorola's Xoom.The HTC Flyer.Blackberry Playbook

Some tablet products in MWC2011

Market Impacts of TabletPC

World TABLET PC Market will increase to

US$ 46 billion in 2015 - Yankee Group, 2011

TabletPC Market Bigger than Forecast

N-Screen Driver?

LTE, a new opportunity

5

Demo First Ever LTE Solutions Based on Cloud Communication Center

Verizon having completed the first VoLTE call on their network using the LG made device

Huawei Device and ZTE are exhibiting new tablet PCs and smartphones featuring LTE.

Long Term Evolution

Eric Schmidt, CEO Google

“We are able to do more with LTE”

New Generation Apps

New Business Chances

New User Experiences

RIM Playbooks, LTE supports

303.3M by 2014LTE subscribers

Avoid becoming a ‘dump Pipe’

What should bea new Strategy?

Big Crisis or

Opportunity

6

What they have in mind?

5 BillionSubscribers, now

will be 100% of People in the World in 2015.

7.4 Billion

“Depressing Reality”

Crisis for operators !Masayoshi Son, CEO SOFTBANK

ARPU is 42% downAverage revenue per user

Zero Growth ?Mobile Market Estimation

No Market Value

How to overcome?Mobile Internet through Data ARPU !

John Chambers, CEO Cisco

“2010, Networked Economy”We need more smarter network to support mobile

Internet, it will be able to a new business,not become a dump Pipe !

John T. Chambers, CEO of CISOC

Randall Stephenson, CEO AT&T

“Needs of N-Screen Services”

50% consumers

4G + Cloud = ?

HTML5, converging driver

7

Mobile Cloud & M2MIs this a new business opportunity ?

Bring more potential

Increase Revenue

Expansion of M2M MarketNew Business Opportunity

Exhibitions & EventsWhat is the hottest news & remarkable one?

8

Samsung GALAXY S II

LG Optimus 3D

Windows Phone 7Good Feeling, but still not much confident.

bada  1.0

5M 100,000

80M

units

developer

downloads

bada  2.0NFC SupportMultitasking

HTML5...

9

Global Mobile AWARDS 2011

HTC wins “Device Manufacturer of the Year”

Peter Chou, CEO HTC

Apple's iPhone 4 wins “best mobile device”

Last year, the HTC Hero won the best mobile device award.

Summary

★ Expansion of Smart Devices | TabletPC, etc.

★ Re-form of mobile OS market | Android, WAC

★ New Opportunity for Operators & Vendors | Developing Growth Market + LTE + NFC + M2M + Mobile Cloud

★ more Socials on smartphone | Facebook, Twitter

Some  Keywords  in  MWC2011

Android

Long Term Evolution

Wholesale Application Community

TabletPC Mobile Cloud

Machine-to-MachineSocial & NFC

Next  Generation  MoneyNew  Internet  BigBang

Terminator  for  Future  Traffic  explosion

A  new  giant  for  global  mobile  platform

World  war  of  future  device New  business  opportunity

Universal  App  Store

The End

Now Biding for MWC2013

Barcelona Milan

Munich Paris

Thank You

Seungyun Lee / Ph.D.Director  of  Service  Convergence  Standards  Research  TeamStandards  Research  Center,  ETRIManager  of  W3C  Korea  OfficeOffice.  +82-­‐42-­‐860-­‐5508,  Mobile.  +82-­‐10-­‐8720-­‐2954Email.  syl@etri.re.kr,    syl@w3.org,    bluse2@gmail.comtwitter  @seungyun      facebook  @seungyun67