retargeting for inbound marketers (1)

REACH/RECENCY/RELEVANCE

Advanced Retargeting For Inbound Marketers

Hi.

We’re Brant &

Rosey

LEAKS AND CLOGS

Timeliness of

conversion drives a

robust funnel

VISITOR YOUR WEBSITE

VISITOR LEAVES YOUR SITE

YOUR AD ON A POPULAR WEBSITE

RTB

BID

ACCESS TARGET

While inbound marketers can control the timeliness of their communication, they cannot control the reach

SPEED AND REACH

50+ Billion Impressions Per Day

PC, Social, Tablet & Mobile

40% Decrease in CPA

PPC + INBOUND MARKETING + RTB

NOT ALL LEADS ARE CREATED EQUAL

Segmentation of your audience pool helps you prioritize your retargeting efforts...

ON SITE/ OFF SITE

YOUR SITE

SEGMENTATION ON SITE

Information Qualified

Sales Qualified

Marketing Qualified

SEGMENTATION OFF SITE

Data Audiences

PreferredDomains

GeographicLimits

FOCUSED RETARGETING

Data Audiences

Geographic Limits

Preferred Domains

Information Qualified

Sales Qualified

Marketing Qualified

60% DECREASE IN CPC

Retargeting + Whitelists

DO MORE WITH PERSONAS

Behavior = Intent

REAL TIME SEGMENTATION

WAYS TO GET STARTED

Retargeting Pixel

Conversion Pixel

On Site Segments

Off Site Segments

Behavior Segments

Device Segments

THANK YOU!