radio days joburg 29 07 2011

You can’t close your ears

Clive DickensCOO – Absolute Radio

Now some bad news

UK Commercial Radio’s revenues falling

Source :RAB/Ofcom

£(M

’s)

Now the good news

82%Source : BBC Eartime research 2010

47mSource : RAJAR Q4:10 IPSOS/RSL

2.7mSource : RAJAR Q2:11 IPSOS/RSL forecast

Platform neutral

0

5,000

10,000

15,000

Radio Online

2010 2013

Decide what business you are in...

Source: AA/ Spend in Euro

€ ‘0

00s

Unique People

Unique Music Content

Unique Football

Go where your audience are

All UK Radio in one simple player

2.2m app downloads

300,000 monthly active users

Mobile Strategy is more than ‘listen’

Website more than a brochure

Over 11m YouTube views

Over 20,000 free episodes ‘On-Demand’

3,967,870

Source : Absolute Radio server logs for June 2011

Absolute Radio Network streamed 11.9m hours of live programming in May, second highest to date

AR Network BBC Radio 1 BBC Radio 20.0

2,000,000.0

4,000,000.0

6,000,000.0

8,000,000.0

10,000,000.0

12,000,000.0

14,000,000.0

11932462

8,228,603.0

6,816,231.0

Worldwide Streamed Hours

Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11

BBC did not publish Oct-Jan data. Yet to publish April or May.

Is Digital Radio working in UK?

65%

0%

10%

20%

30%

40%

50%

60%

70%

Absolute Network Digital Listening

65% of Absolute Radio listening is digital

You can’t close your ears

Clive DickensCOO – Absolute Radio