product experience at codeship
Post on 28-Nov-2014
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Alexander Tacho @alexandertacho Product Lead @codeship
Product Experience at Codeship
Alexander Tacho - @alexandertacho - @codeship
Continuous Delivery made simple#alwayskeepshipping
Alexander Tacho - @alexandertacho - @codeship
Product Experience
• is built around a problem you are solving
• defines how your users interact with your product
• influences how and what you build
• is created out of consistent values throughout the brand
• influences how you interact with your users
Alexander Tacho - @alexandertacho - @codeship
e.g. The Ikea Experience
• get your apartment furnished within one day
• affordable
• fast and easy to set up
Alexander Tacho - @alexandertacho - @codeship
The Codeship Experience
Alexander Tacho - @alexandertacho - @codeship
We want to offer a maximum with a minimum of effort for our users
Simplicity & Usability
Alexander Tacho - @alexandertacho - @codeship
We want our users to see us as an extension of their team
Alexander Tacho - @alexandertacho - @codeship
What Codeship does to get there
Alexander Tacho - @alexandertacho - @codeship
Shipping free swag packages all around the world.
Alexander Tacho - @alexandertacho - @codeship
high bar for customer support and user communication (twitter, email, in-app, …)
Alexander Tacho - @alexandertacho - @codeship
constantly improving and redesigning the application
34 deploys to production last week
6 Pull Requests in review
Alexander Tacho - @alexandertacho - @codeship
Use Case:
How we applied that on the redesign of our public pages
www.codeship.io
Alexander Tacho - @alexandertacho - @codeship
new design to be cleaner, more consistent and with better structured content
Alexander Tacho - @alexandertacho - @codeship
Team Page we share our values, how we work and what we do
Alexander Tacho - @alexandertacho - @codeship
Simplicity is more than just clean design
Alexander Tacho - @alexandertacho - @codeship
Simplicity in Pricing
In the past we introduced a free plan and reduced most of the limitations of the other plans
Alexander Tacho - @alexandertacho - @codeship
Our simplicity and usability approach with the Terms of Service & Privacy Policy
we summarised each section in “plain english”
to make it easier to understand
Alexander Tacho - @alexandertacho - @codeship
Conclusion
• When it comes to building a successful brand and product any interaction with it influences how it is perceived
• Make sure to build a valuable experience
Alexander Tacho - @alexandertacho - @codeship
Read more about it on the Codeship Blog
Alexander Tacho - @alexandertacho - @codeship
Continuous Delivery made simple#alwayskeepshipping
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