product experience at codeship
DESCRIPTION
Alexander Tacho, Product Lead at Codeship, takes a deep dive into the thought process behind Codeships approach on Product Experience. When building a product, you always want to improve what already exists to provide more value to your customers. Solving real problems and building your product around the jobs you are solving is crucial for success and, at the same time, it is amazingly rewarding... Read more here: http://blog.codeship.io/2014/09/23/product-experience.html #AlwayskeepshippingTRANSCRIPT
Alexander Tacho @alexandertacho Product Lead @codeship
Product Experience at Codeship
Alexander Tacho - @alexandertacho - @codeship
Continuous Delivery made simple#alwayskeepshipping
Alexander Tacho - @alexandertacho - @codeship
Product Experience
• is built around a problem you are solving
• defines how your users interact with your product
• influences how and what you build
• is created out of consistent values throughout the brand
• influences how you interact with your users
Alexander Tacho - @alexandertacho - @codeship
e.g. The Ikea Experience
• get your apartment furnished within one day
• affordable
• fast and easy to set up
Alexander Tacho - @alexandertacho - @codeship
The Codeship Experience
Alexander Tacho - @alexandertacho - @codeship
We want to offer a maximum with a minimum of effort for our users
Simplicity & Usability
Alexander Tacho - @alexandertacho - @codeship
We want our users to see us as an extension of their team
Alexander Tacho - @alexandertacho - @codeship
What Codeship does to get there
Alexander Tacho - @alexandertacho - @codeship
Shipping free swag packages all around the world.
Alexander Tacho - @alexandertacho - @codeship
high bar for customer support and user communication (twitter, email, in-app, …)
Alexander Tacho - @alexandertacho - @codeship
constantly improving and redesigning the application
34 deploys to production last week
6 Pull Requests in review
Alexander Tacho - @alexandertacho - @codeship
Use Case:
How we applied that on the redesign of our public pages
www.codeship.io
Alexander Tacho - @alexandertacho - @codeship
new design to be cleaner, more consistent and with better structured content
Alexander Tacho - @alexandertacho - @codeship
Team Page we share our values, how we work and what we do
Alexander Tacho - @alexandertacho - @codeship
Simplicity is more than just clean design
Alexander Tacho - @alexandertacho - @codeship
Simplicity in Pricing
In the past we introduced a free plan and reduced most of the limitations of the other plans
Alexander Tacho - @alexandertacho - @codeship
Our simplicity and usability approach with the Terms of Service & Privacy Policy
we summarised each section in “plain english”
to make it easier to understand
Alexander Tacho - @alexandertacho - @codeship
Conclusion
• When it comes to building a successful brand and product any interaction with it influences how it is perceived
• Make sure to build a valuable experience
Alexander Tacho - @alexandertacho - @codeship
Read more about it on the Codeship Blog
Alexander Tacho - @alexandertacho - @codeship
Continuous Delivery made simple#alwayskeepshipping