user experience architecture - product
DESCRIPTION
This presentation includes User Experience Architecture for Product - Smartphone.TRANSCRIPT
Global User Experience Planning and Architecture Design Series
Architecting
ProductUser Experience
Case:
Smartphone
www.novel-ebiz.com
An article or substance that is manufactured or refined for users.
Definition of a ProductArchitecting User Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013
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2©
All product designs are Human-Centered following
Ergonomics
that take care of how humans interact with products.
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 3©
Product Structure/DesignArchitecting User Experience for Product
• Happiness/Joy • Satisfaction/Contentment • Anger/Irritation • Disappointment/ Dissatisfaction Source: International Journal of Design
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 4©
Product Experience: Human Factors
Architecting User Experience for Product
• Motive• Context• Interaction
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 2©
Product Usage: Human Factors
Architecting User Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 6©
User Motive drives Context for Interaction Source: International Journal of Design
Understanding User Context
How a product relates to what user needs
Architecting User Experience for Product
5 User Experience factors…
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 7©
When, how and why a product fits into user’s workflow
Understanding User ContextArchitecting User Experience for Product
1
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 8©
User Goals: What are user expectations from the product
2
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 9©
Understanding User ContextArchitecting User Experience for Product
User domain knowledge: What user needs to know to use the product
3
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 10©
Understanding User ContextArchitecting User Experience for Product
User tasks: What tasks user needsto perform for product usage
4
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 11©
Understanding User ContextArchitecting User Experience for Product
User mental model: Product perceptions, expectations and what if/wish list
5
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 12©
Understanding User ContextArchitecting User Experience for Product
Discovery of user’s “What if / Wish List” drives ease of use and Product innovations
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 13©
- A Methodology ModelDiscovering User Context
Architecting User Experience for Product
Architecture
Smartphone user experience is context driven – use cases and scenarios…
Note: A Smartphone is categorized as product for mobility combining hardware and software integrated user experience that keeps user connected with information needs.
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 14©
User Experience: SmartphoneArchitecting User Experience for Product
Architecture
Creating Human Factors Metrics and Use-case Logic
Smartphone Human Factors: User Context
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 15©
Architecting User Experience for Product User Context and Use Cases
Smartphone
Expert User
User Actions
New User
User Actions
Goal
Striking a balance between User Groups
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 16©
User Context and User FlowArchitecting User Experience for Product
Smartphone
Desired Experience
Persona - Expert
Smartphone Logic
Persona - New
ActivateApplication
Display Application
Helpline
System Response User Actions
Activate App.
GetFriends
ActivateApplication
DisplayList
Rules..Link to
Application
ContactFriends for help
StoredData
Link to Helpline
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 17©
Architecting User Experience for Product Persona Driven Drill-down
Smartphone – A Use Case Scenario
Author: Sushmita Dutt, Presentation dated: June 10, 2013
Architecture
Factors driving product innovation
First Handheld
Smartphone
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 18©
Architecting User Experience for Product Understanding the Product
Smartphone – Driven by generations of handheld
HandheldUser Experience
The hold
NaturalScenarios Movement
Ease of Use Delivering
Two Fingers
Thumbs
HumanMechanical effort
Natural process
Motion
Swipe
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 19©
Architecting User Experience for Product Understanding Ease of Use
Smartphone – User Experience Scenarios
HandheldUser Experience
Interface
OSScenarios
Guidelines
Operating System
Touch Swipe Tap
Navigation
Single ScreenApplication Structure
Single focus activity
Space
Data Views
Rules
Scroll Expand
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 20©
Architecting User Experience for Product Understanding The Medium
Smartphone – User Experience Scenarios
Custom Design
Architecture
User
ConstraintsArchitecture
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 21©
Architecting User Experience for Product Understanding Constraints
Smartphone – Environment
Experience
User Experience Architecture is restricted to Mobile Operating Systems defined guidelines – the most common ones – Android, iOS (free, open source) and Windows Phone (closed source, proprietary)
Architecture
ScopesArchitecture
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © 21
Architecting User Experience for Product Understanding Scopes
Smartphone – Environment
ExperienceUser
Deliver consistent user experience within defined design guidelines
Deliver wireframes details around user activities, tasks and dependencies
Deliver segmented experience for custom application
Architecture
User Experience
Pattern
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 © 22
Architecting User Experience for Product Understanding User Patterns
Smartphone – Scopes
SampleSome Android standard gestures: • Tap-and-hold (long press) • One-finger drag • Two-finger tap• Two-finger drag• Two-finger pinch-zoom• Three-finger drag
Architecture
YouTube Pattern:Fixed tabs display functional areas
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 24©
Architecting User Experience for Product Understanding User Patterns
Smartphone – Scopes
User ExperienceSamplePattern
Architecture
Music AlbumPattern:Allows selection of a song and then displaysuser optionsfrom a menu
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 25©
Architecting User Experience for Product Understanding User Patterns
Smartphone – Scopes
User ExperienceSamplePattern
Architecture
The purpose of User Experience Architecture for Products is to surface communication options for enhanced user-centricity and ease of product use
Author: Sushmita DuttConsultant ,User Experience and Information Architecture
for Web, Mobile and Hybrid Technology Platforms
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 26©
Architecting User Experience for Product The need for UX Architecture