product development a market driven approach. product development the mabs approach follows a...
Post on 19-Jan-2018
220 Views
Preview:
DESCRIPTION
TRANSCRIPT
Product DevelopmentProduct Development“a market driven approach”“a market driven approach”
Product Development The MABS Approach follows a clientfocused demand-driven approach to designingmicrofinance products, instead of the supplydriven, “one-size fits all” approach. The product development module will takeparticipants to the step by step process ofdesigning a product based on results of marketstudy.
Training ObjectivesAt the end of the five-day course, theparticipants shall have:1. Fully understood the product development process and
all the activities undertaken in developing a new product;
2. Learned how to design a microfinance loan product, and prepare a product manual, MIS gap analysis report, and financial projections.
Course DesignDay 1
Session Topic Duration Methodology1. Product Development
Module2. Product Development
Process3. Loan Product Features4. Effective Interest Rate
TOTAL
0.5 hr.
1.0
4.01.57.0 hrs.
Lecture
Lecture
Lecture-WorkshopLecture Workshop
Course DesignDay 2
Session Topic Duration Methodology
1. Focus Group Discussion
2. Lending Procedures & Controls
TOTAL
3.0 hrs.
4.0
7.0 hrs.
Lecture- Role play
Lecture-Workshop
Course DesignDay 3
Session Topic Duration Methodology
1. MFU Organization and Management
2. Zero Tolerance of Loan Delinquency
TOTAL
2.0 hrs.
5.0
7.0 hrs.
Lecture-Workshop
Lecture-Case Study
Course DesignDay 4
Session Topic Duration Methodology
1. MIS GAP Analysis
2. MIS Reports
TOTAL
3.0 hrs.
4.0
7.0 hrs.
Lecture-Exercise
Lecture-Exercise
Course DesignDay 5
Session Topic Duration Methodology
1. Financial Projection
MODULE TOTAL
7.0 hrs.
35.0 hrs.
Lecture-Exercise
top related