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  • Slide 1
  • MABS APPROACH TO AGRICULTURAL MICROFINANCE Module 1, Session 2 Designing the Market for Agricultural Microfinance
  • Slide 2
  • THE MAP TARGET MARKET
  • Slide 3
  • Small Farmers with MEs & other sources of income, no land title BOP Market Segmentation by Agri-Activities and Ownership of Legal Title Small farmers with MEs & other sources of income, with land title, Large Agri Operators, and Land owners
  • Slide 4
  • MAP Survey, June 2006 n = 318
  • Slide 5
  • SMALL FARMERS DEFINED Small farmers and fisherfolk constitute 90% of all farmers and fisherfolk in the country. DEFINITION OF SMALL FARMERS: Small farmers and fisherfolk are natural persons dependent on small-scale subsistence farming and fisheries activities as their primary source of income. -Modernization Act (AFMA) or Republic Act (RA) 8435 of 1997. ACPC Monitor, Issue No. 2, Series of 2003. Definition from Agriculture and Fisheries
  • Slide 6
  • WHO ARE THE SMALL FARMERS? Land: Actual tiller of lands not over 5 hectares, whether land owner or tenant Hog: Raisers of 10 sows or 20 fatteners Poultry: Raisers of 1,000 layers or 5,000 broilers Cattle: Raisers of 10 fatteners or 5 breeders Goat: Raisers 50 heads Fisher folk: Operators of fishing vessels 3 gross tons or less ( Fisher folk include fish workers or helpers in fishing boats, fishponds, hatcheries or fish processing establishments) Aqua culture: operating fishponds or seaweeds, oyster or mussel farms are those with less than 5 hectares; or fish cages of less than 400 square meters in size. - Land Bank of the Philippines
  • Slide 7
  • Examples of Agricultural Products Financed Under MAP ABACA VEGETABLE COPRAPOULTRY SMALL FARM TOOLS and EQUIPMENT FRUITS MARINE PRODUCTS RICE FARM ANIMAL
  • Slide 8
  • Market diversification (Study the agri sub-sectors in the locality) Value Chain analysis Universities Farmer Associations Input suppliers Traders Existing clients Existing Clients of the bank ( microenterprise clients with agri activities, depositors, etc. ) MARKETING STRATEGIES
  • Slide 9
  • 1.What is a Value Chain? A Value Chain describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. 2.What is Value Chain Analysis? A VCA is one way of identifying which activities are best undertaken by a business and which are best provided by others ("out sourced"). What activities a business undertakes is directly linked to achieving competitive advantage. VALUE CHAIN ANALYSIS As a Marketing Tool A thorough discussion on the value chain will be presented on the succeeding session
  • Slide 10
  • ASSESS MARKETS WITH VCA Demand: Focuses on most relevant financial services demanded because they help targeted enterprises to take advantage of opportunities for growth Supply: Identifies range of service providers, building on their records, perspectives and relationships
  • Slide 11
  • Thank you

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