paul childs vs2
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AdfonicPaul Childs
COO and Co-Founder
About us
Launched 18 months ago, Adfonic is now the fastest
growing European ad network
Over 4,5k publishers generating billions of ad requests
per month and averaging 1k campaigns
Offices in London, New York, Paris and Seville
Leading in innovation : Real Time Bidding, geo-location
targeting, rich media, conversion tracking, real time
reporting and many more ...
And many more ...
Our clients and media partners
And many more ...
Our clients and media partners
“Advertising is about performance.”Quote from Data Economy Feb 2011
Ric
h M
edia
TrendsiPad2
iPad
Android
In-app In-app
iOS
iPh
on
e
Rich media
Ge
o-t
arg
etin
gAudience
Data
App install tracking
eCPMs
Sm
art
ph
on
es Real-time reporting
Real-time bidding
Expandable banners
Interstitials
SDKs
HTML5Marketing
Plug-ins
Tablets
Lo
ca
l
3rd Party ad server tracking
Demographics
Co
okie
s
Conversion tracking
Brands
Online
Video
Integrated
SD
Ks
Co
okie
s
API
Android MarketApp Store
Reach
Agile Development
Mac Store
Uniques
Mac Book Pro
Broadvast advertising
Coupons
Hyper Local
Free Juice BarDeveloper T-Shirts
CPC
Fill RateGlobal
In-App Advertising
Blind Mobile Ad Network
Age
ncie
s
Metrics
“Android market share now tops iPhone.”ComScore, March 2011
“Smartphones make up about 32% of the phones
owned by adults over the age of 13 in the UK”ComScore, March 2011
“Smartphone penetration will reach 75% by
2015”
Enders Analysis, March 2011
Smartphone penetration in the UK is now
nationwideApple iPhone Android devices
Plotted campaign clicks for an iPhone and an Android campaign in the UK
Disproves the myth that smartphones are London centric
Confirms today smartphones as urban devices shifting towards national coverage
Source : Adfonic data for iPhone and Android activity September 2010
iPad tablet penetration is following
smartphones and not limited to LondonApple iPad
Source : Adfonic data for iPad activity December 2010
... iPad traffic now nationwide too
11
An increasing number of
consumers now mix
smartphones / tablets
with TV viewing
Smartphones/tablets are influencing consumer
mobile behaviour and creating opportunities
Tipping point WiFi
Home
TV
Source : Adfonic iPhone campaign run in the June UK 2010
Relaxing
Bed
Opportunity?
Smartphone traffic spikes early evening and builds through to midnight presenting a new
opportunity for advertisers to drive incremental results.
Online browsing behaviour
Mobile browsing behaviour
Smartphones and tablets are creating new use
cases for advertisers
9% 19% 29% 44%
9k
19k
29k
44k
Source : Adfonic network December 2010
We took 100k iPad ad requests
on Boxing day mapped to a UK
location
iPad usage built throughout the
day, peaking in the evening
Highlights opportunity to reach
tablet users in the evening
Highlights opportunity to target
regional tablet audiences
throughout the country with
location targeted campaigns
Smartphones and tablets are creating new use
cases for advertisers
Breaking out London ISBA Region
Source : Adfonic network
32% of iPad activity was Inner London
Example 1
App Install Tracking
Goal
Drive downloads of the app
with a target Cost Per
Download set by advertiser.
Action
One click to the iTunes App
Store download page.
Metrics
A conversion is recorded the
first time the app is opened.
Example 2
Mobile site conversion tracking
Goal
Generate test drive and
brochure requests with a
Cost Per Lead target.
Action
One click to a mobile web
site where consumers can
enter some details.
Metrics
Conversion tracking
enables advertisers to
optimise Cost Per Lead.
Example 3
Click-to-Video metrics
Goal
Generate awareness and
interest in going to see the
film Yogi Bear.
Action
One click to an in-app auto-
play 30 second video short.
Metrics
Measuring average view
times and number of
completed views.
Example 4
Mixing Social, Mobile and Video
Campaign
Drive consumers to find
out more about the Hall
Pass film.
HTML 5 site
Hall Pass mobile site
containing rich media and
more information about the
film.
Facebook page
Leverage the power of
“Like” to get friends
engaged and push updates.
Video
Leverage the power of
sharing with friends and
enable emotional
connection via video.
AdfonicPaul Childs
COO and Co-Founder
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