AdfonicPaul Childs

COO and Co-Founder

About us

Launched 18 months ago, Adfonic is now the fastest

growing European ad network

Over 4,5k publishers generating billions of ad requests

per month and averaging 1k campaigns

Offices in London, New York, Paris and Seville

Leading in innovation : Real Time Bidding, geo-location

targeting, rich media, conversion tracking, real time

reporting and many more ...

And many more ...

Our clients and media partners

And many more ...

Our clients and media partners

“Advertising is about performance.”Quote from Data Economy Feb 2011

Ric

h M

edia

TrendsiPad2

iPad

Android

In-app In-app

iOS

iPh

on

e

Rich media

Ge

o-t

arg

etin

gAudience

Data

App install tracking

eCPMs

Sm

art

ph

on

es Real-time reporting

Real-time bidding

Expandable banners

Interstitials

SDKs

HTML5Marketing

Plug-ins

Tablets

Lo

ca

l

3rd Party ad server tracking

Demographics

Co

okie

s

Conversion tracking

Brands

Online

Video

Integrated

SD

Ks

Co

okie

s

API

Android MarketApp Store

Reach

Agile Development

Mac Store

Uniques

Mac Book Pro

Broadvast advertising

Coupons

Hyper Local

Free Juice BarDeveloper T-Shirts

CPC

Fill RateGlobal

In-App Advertising

Blind Mobile Ad Network

Age

ncie

s

Metrics

“Android market share now tops iPhone.”ComScore, March 2011

“Smartphones make up about 32% of the phones

owned by adults over the age of 13 in the UK”ComScore, March 2011

“Smartphone penetration will reach 75% by

2015”

Enders Analysis, March 2011

Smartphone penetration in the UK is now

nationwideApple iPhone Android devices

Plotted campaign clicks for an iPhone and an Android campaign in the UK

Disproves the myth that smartphones are London centric

Confirms today smartphones as urban devices shifting towards national coverage

Source : Adfonic data for iPhone and Android activity September 2010

iPad tablet penetration is following

smartphones and not limited to LondonApple iPad

Source : Adfonic data for iPad activity December 2010

... iPad traffic now nationwide too

11

An increasing number of

consumers now mix

smartphones / tablets

with TV viewing

Smartphones/tablets are influencing consumer

mobile behaviour and creating opportunities

Tipping point WiFi

Home

TV

Source : Adfonic iPhone campaign run in the June UK 2010

Relaxing

Bed

Opportunity?

Smartphone traffic spikes early evening and builds through to midnight presenting a new

opportunity for advertisers to drive incremental results.

Online browsing behaviour

Mobile browsing behaviour

Smartphones and tablets are creating new use

cases for advertisers

9% 19% 29% 44%

9k

19k

29k

44k

Source : Adfonic network December 2010

We took 100k iPad ad requests

on Boxing day mapped to a UK

location

iPad usage built throughout the

day, peaking in the evening

Highlights opportunity to reach

tablet users in the evening

Highlights opportunity to target

regional tablet audiences

throughout the country with

location targeted campaigns

Smartphones and tablets are creating new use

cases for advertisers

Breaking out London ISBA Region

Source : Adfonic network

32% of iPad activity was Inner London

Example 1

App Install Tracking

Goal

Drive downloads of the app

with a target Cost Per

Download set by advertiser.

Action

One click to the iTunes App

Store download page.

Metrics

A conversion is recorded the

first time the app is opened.

Example 2

Mobile site conversion tracking

Goal

Generate test drive and

brochure requests with a

Cost Per Lead target.

Action

One click to a mobile web

site where consumers can

enter some details.

Metrics

Conversion tracking

enables advertisers to

optimise Cost Per Lead.

Example 3

Click-to-Video metrics

Goal

Generate awareness and

interest in going to see the

film Yogi Bear.

Action

One click to an in-app auto-

play 30 second video short.

Metrics

Measuring average view

times and number of

completed views.

Example 4

Mixing Social, Mobile and Video

Campaign

Drive consumers to find

out more about the Hall

Pass film.

HTML 5 site

Hall Pass mobile site

containing rich media and

more information about the

film.

Facebook page

Leverage the power of

“Like” to get friends

engaged and push updates.

Video

Leverage the power of

sharing with friends and

enable emotional

connection via video.

AdfonicPaul Childs

COO and Co-Founder