near field communication & branding

Post on 08-May-2015

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DESCRIPTION

A small presentation about Near Field Communication and brands. How do brands use it and what can we do with it?

TRANSCRIPT

Near Field Communication (NFC)

What is it?

It is a small chip, mostly on mobile devices. Works over a short distance: 10 cm. You can read, write and exchange data and is very easy to use.Lets show you some fun examples.

Watch video: http://www.google.com/nexus/

Watch video: http://www.youtube.com/watch?v=YqeCNEvs4Xg

Watch video: http://www.youtube.com/watch?v=pNSF1RxzJtg

Watch video: http://vimeo.com/6698128

Awesome stuffGraduation project?

What can we do with it?

Contactless Payment

We can create a digital wallet with secure transactions

Transportation

OV Chipkaart done right. Connect to any available transportation

service with your device

Health Care

Electronic Medical Record gets updatedinstantly when you arrive at a hospital

Advertising

Imagine how your brand can create meaning with those easy to use NFC chips

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