mobile applications for fundraising
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Mobile Applications for
FundraisingA presentation by: Kelsey Hamill
October 29th, 2013
+What is Mobile?
Mobile Application (App): is a program downloaded from the iTunes Store or Google Play onto a mobile device, smartphone or tablet. The program is then accessed through the device.
Fundraising Purposes:Track fundraising totalsAccess device contact listPost to Social SitesUpload photos taken from the device
What is a Mobile Application?
+ “Why mobile matters for nonprofit fundraising”
Published by: Socialbrite, June 11, 2013
Mobile Web & Mobile App use has led to more money raised
80/20 Rule – 20% of participants raise 80% of the funds
Push notifications – engage participants and donors
Integration of mobile tools – use email, apps, and offline asks
Encourage participants to engage friends and family Donors trust those closest to them for advice on charity
Claire Kerr – Director of Digital Philanthropy Artez Interactive
+ Mobile Matters:The impact of mobile technology on peer-driven fundraising campaigns
Published by: Artez Interactive, April 2013
Information available without internet/data connection
Optimization: larger buttons, more direct call-to-actions
Average funds raised with both web & mobile 3X non-mobile
123% number of donations increase using 2 mobile tools
Know your participants Times of day of most use – while commuting, at home
+ “Fundraising Via Mobile Apps Can Still Be A Challenge”
Published by: The NonProfit Times, April 1, 2013
iOS Apps prevent charitable donations on platform
Apple takes 30% on merchandise or other payments made
Unique coding required for Apple, Android, Blackberry, etc.
A mobile app for each platform costs approximately $30,000
Apps FOR Nonprofits
Donor management apps
Payment processing
Elizabeth Pope – Senior ResearcherIdealware
+Google’s One Today
Donate $1 at a time
Targets specific projects
Notifications based on donor
history
Monthly project donations
+Charity Miles – US
Run, walk or bike to raise funds
Corporate sponsors donate:
10¢/mile for bikers
25¢/mile for walkers and
runners
Few charities involved
+iKiva for Kiva.org
Allows donor to
monitor & find loans
Links to website to
donate
Waived PayPal fees
+
Be prepared for Mobile App Software
Do you have a website?Social media presence?Take online donations?
Keep up-to-date content?Create photos, videos, stories?
The Raiser’s Edge
Opportunities for Apps:Thanking donors
Monitoring donors while travelling
Software offering Mobile Apps
Are you mobile ready? Apps FOR Nonprofit Professionals
+Build vs. Buy? Artez
Interactive
Resources Budget Staff Return on Investment Updates to software
Customization Branding Specific donor needs
Timeline Campaign launch
deadline Updating purposes Continuous or temporary
Scalability Long term plans Need for multiple
applications or landing pages
+Mobile apps the way forward?
Push notifications
Used on personal devices
Event updates
Marketing purposes
Target Gen Y & Millennials
Resources
Protecting sensitive information
Management of system
Specific demographic
Pros Cons
+
1. Would you consider proposing a mobile application to acquire donations for a fundraising campaign? Which type of campaign?
2. What type of charity or nonprofit would be suited to support the software?
3. What other mobile applications could you use for the charitable sector?
4. Would you consider donating or monitoring donations through a free mobile application?
Discussion Questions
+Thank you for your involvement!
+Sources Apple. (2013, September 13). Charity Miles. Retrieved October 19, 2013, from iTunes Preview:
https://itunes.apple.com/us/app/charity-miles/id505253234?mt=8 Apple. (2012, August 15). iKiva for Kiva.org. Retrieved October 20, 2013, from iTunes Preview:
https://itunes.apple.com/app/ikiva-for-kiva-org/id431378735?mt=8 fundraisingIP. (2013, August 6). Should your Non-profit Have a Mobile App? Retrieved October 18, 2013, from
fundraisingIP: http://www.fundraisingip.com/fundraising/should-your-non-profit-have-a-mobile-app/ Google. (2013). One Today for Nonprofits. Retrieved October 15, 2013, from Google:
https://support.google.com/onetoday/answer/3067771?hl=en&ref_topic=3067769# Hubspot. (2013, September 4). Google Rolls Out New Way for Nonprofits to Collect Donations. Retrieved October
15, 2013, from Hubspot: http://blog.hubspot.com/marketing/google-nonprofits-collect-donations-nj iNotForProfit. (2013, September 5). Is your charity ready for a mobile app? Retrieved October 15, 2013, from
iNotForProfit: http://www.inotforprofit.com/nonprofit-mobile-app-ready iNotForProfit. (2013, September 1). While you're changing the world we're changing technology for you. Retrieved
October 15, 2013, from iNotForProfit: http://www.inotforprofit.com/go-mobile Kerr, C. (2011, April 20). The A to Z of Mobile Fundraising. Retrieved October 16, 2013, from SlideShare:
http://www.slideshare.net/clairekerr/the-a-to-z-of-mobile-fundraising Kerr, C. (2013, June 11). The impact of mobile on peer-to-peer fundraising. Retrieved October 10, 2013, from
Socialbrite: http://www.socialbrite.org/2013/06/11/the-impact-of-mobile-on-peer-to-peer-fundraising/ O'Dell, J. (2013, August 10). Google launches charity app to funnel $1 at a time towards good causes. Retrieved
October 12, 2013, from VentureBeat: http://venturebeat.com/2013/08/10/google-one-today/ Pope, E. (2013, April 1). Fundraising Via Mobile Apps Can Still Be A Challenge. Retrieved October 11, 2013, from
The Nonprofit Times: http://www.thenonprofittimes.com/news-articles/fundraising-via-mobile-apps-can-still-be-a-challenge/
Wu, F. (2013, September 1). How Nonprofits and Charities Can Build One Mobile App That Works On All Platforms. Retrieved October 15, 2013, from techsoup Canada: http://www.techsoupcanada.ca/en/community/blog/how-nonprofits-and-charities-can-build-one-mobile-app-that-works-on-all-platforms
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