mobil nie je ilúzia - spoznajte jeho možnosti už dnes!

@patrickbosteels

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Mobile is not an illusion…

Was mobile hot in Texas #sxsw

@patrickbosteels

www.tcsdigitalworld.com

20 co-workers

4 countries

4 locations: Brussels-London-Paris-Amsterdam

“we develop your idea in the digital world”

Focus on MobileCross platform

@patrickbosteels

The clutter

@patrickbosteels

Tablets, what is next

Same ecosystem as Mobile ?

Or just bigger ?

@patrickbosteels

Television… the next battle

Another Apps environment…

Another experience…

@patrickbosteels

Mobile is a nightmare

@patrickbosteels

Reality check

Thousands of Apps developed without any reason Thousands of developers play after hoursThousands of 5X used appsThousands of disappointed marketersThousands of frustrated usersThousands of euro’s and dollars wastedThousands of megabits up-and downloaded for 0

@patrickbosteels

Empty the stores and start again

@patrickbosteels

South buy South West

@patrickbosteels

#sxsw aka South by South West

STATISTICS FOR SXSW INTERACTIVE 2010:

Interactive Conference Participants: 14,251 (from 54 countries)

Interactive Conference Daytime Programming Sessions: 450, including 54 workshop

2011 -> 20.000 participants (overall 50.000)More more more

@patrickbosteels

31 select Austin locations and tracking over 48,279 check-ins during the entire five day period

Foursquare: 32,392 check-insGowalla: 8,030 check-ins Facebook Places: 7,545 check-ins

@patrickbosteels

No hype

LBSMOBILEQR codeNFC

@patrickbosteels

NFC

Near Field Communication4 cm or lessoperates at 13.56 MHz and at rates ranging from 106 kbit/s to 848 kbit/s

Old stuffNokia, Sony, and Royal Philips Electronics founded the NFC Forum in 2004

Big players are in:Google/Android, WP7, Samsung, Nokia…

@patrickbosteels

Reality check

Social media = $/€ media

@patrickbosteels

learnings

Social Media = a channel

Form factor based

Mobile is next channel

Social = Local

@patrickbosteels

#sxsw stories

@patrickbosteels

#sxsw story 2

@patrickbosteels

#sxsw HP story 3

@patrickbosteels

Mobile is not an illusion…

But we need to convince MarketersAudience

@patrickbosteels

My 2 cents

Same shit, different tools:

Mobile + SoMe + LBS = the new DMLife on mobile becomes a gameExperience is key -> AR and far beyondThe new POS -> LBS

@patrickbosteels

NOW

Try a lot and work hard(er)

@patrickbosteels

Q&A

Thanks for your time.

Have a remarkable day !