mktg-7546 digital age marketing presentation – course introduction

MKTG – 7546 Marketing in a Digital Environment | University of Memphis ProfessorBrey.com

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COURSE INTRODUCTION

MKTG-7546 The ‘All you ever wanted to know but not really because that would take more than just one semester and who has that much time’ course on Internet Marketing & Business Intelligence Strategies at the University of Memphis (Marketing in a Digital Environment)

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Course Objectives

• Understand the online value chain to drive business success

• Integrate social media techniques and trends into traditional marketing and business strategies

• Identify and capitalize on technology and digital commerce trends

• Understand metrics to gauge success of social media and traditional internet marketing efforts

• Formulate and enact data driven strategies

Crackberry Fund

Your Grade

Evaluated Learning Components

Point Value

Point %

Activities & Assignments 100 10%Exams (2) 250 25%Think Forward Assessment (2) 400 40%Business Application Project 250 25%

Total Points

a Extra credit may be available throughout the semester, it is not guaranteed but possible and will be announced in class or posted online.

Evaluation ScaleA 900 – 1000 pointsB 800 – 999 pointsC 700 – 799 pointsD 600 – 699 pointsF Below 599 points

a However extremely rare, variations in grading scale may exist based upon evaluated learning

components throughout the semester (i.e., removal of project components, additional class

activities)

Online Resources

Teaching Methodologies

What, extra credit in an MBA class?

Damn it, I have to do more than just coursework? I knew there was a catch!!!

After the Class

MEMPHIS

Suggestions and ComplaintsPlease see the instructor for any special problems or complaints that may be impeding your progress in the course. Feedback concerning the class/course is always appreciated and will be considered to improve the learning environment in this and subsequent semesters. I TAKE THIS VERY SERIOUSLY AND ENCOURAGE ANYONE AT ANY POINT TO COME AND SEE ME THROUGHOUT THE SEMESTER WITH HIS OR HER THOUGHTS, IDEAS AND CRITICISMS.

Communication

• We will conduct this class in the public view. Assignments will be openly submitted for the world to see – so if you want to communicate privately, send an email to be absolutely safe. You can Tweet or Facebook message, but only if you feel comfortable.

Trends Assessment

Questions

• Ask them now, before we get started. I can’t promise you anything going forward – just remember that when you curse my name at 1am on a weekend!!!!

Final Project Placement

Marketing Greenhorn

Experienced Marketing Mercenary

Final Project

Yeah, I DO Marketing

for my Company

Social Media Integration Strategy

Discovery

AudienceObjectivesCapacityGovernance

Strategy

ListeningEngagingContentTechnology

Management

Data collection/analysis/InterpretationResults vs. GoalsRefinement

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