michel koch - fireside chat
Post on 27-Jan-2017
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Self-Disruption: How a media business is disrupting itself to create growth
WHAT WE DO
CUSTOMER TOUCHPOINTS
INTERROGATE THE ECOSYSTEM • What do our customers do & want?
• Where are we strong & credible?
• What is the size of prize & ROI?
LEVERAGING BRAND EQUITY TO GROW IN ADJACENT MARKETS
LEVERAGING BRAND EQUITY TO GROW IN ADJACENT MARKETS
LEVERAGING BRAND EQUITY TO GROW IN ADJACENT MARKETS
LEVERAGING BRAND EQUITY TO GROW IN ADJACENT MARKETS
LEVERAGING BRAND EQUITY TO GROW IN ADJACENT MARKETS
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