maximizing linkedin for professionals and small business

Post on 17-May-2015

213 Views

Category:

Business

1 Downloads

Preview:

Click to see full reader

DESCRIPTION

LinkedIn is the social media tool for business to business relationship building. Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.

TRANSCRIPT

Maximizing LinkedIn for Professionals

and Small Business

Presenter: Doug Hay, CEO

Dead Simple Social Media Series

Presenter - Doug Hay

• Early adopter of Internet

marketing

• 30 year marketing veteran

• Sought after speaker -

presented at local, regional

and national conferences

• Lectured at two universities

for the Sales & Marketing

Executives program

Our Services For Small/Medium Biz

• Website design & programming

• Social Media consulting,

implementation & training

• Small business SEO – Search

Engine Optimization: Keywords,

link building & content creation.

• Press release writing, optimization

and reporting

• Blog set up, strategy, and training

• Email programs

• Online reputation management

• Video production & marketing

• Staff training

Ask about our Internet Marketing Analysis

Doug Hay

doug@doughayassoc.com

Direct: 250-756-0306 Toll Free: 877-226-3823

Free Internet

Marketing Analysis

More Sales?

More Leads?

Agenda

• Presentation

• Q&A – write questions in Webinar questions console.

• They will be answered at the end of the presentation.

To get a copy of the presentation email:

marketing@doughayassoc.com

Dead Simple Social Media Series

• Social media overview

• Blogging

• Google+

• Facebook

• Twitter

• Pinterest

• LinkedIn

• Using a Dashboard

• Content Marketing

Social media = 2 way communication

Email

Integrated

Marketing

Strategy

Social

Media

Blog

Offline

Marketing

Web

Site

LinkedIn

Source: LinkedIn – Dec 2012

• The network is growing by two

members per second or 10-15 million

members per quarter.

• Average income is $86,000 US per

year.

• Three out of four users wants to be

approached for other job

opportunities.

• People visit LinkedIn.com more by

computers at home (66%) than

computers at work (34%).

LinkedIn Quick Facts

LinkedIn Members

• Interviewed nearly 3,100 business owners, consultants and

career salespeople,

• Most use free accounts on LinkedIn as a strategic

prospecting tool and

• 84% say they've generated several business

opportunities from using LinkedIn

• 79% percent of the study participants were small

business owners.

• The most successful users actively share relevant content,

showcase themselves as a trusted resource and spend

six or more hours on week on the social media site.

• And some survey participants say it's their best source for

new business leads.

Source: http://www.huffingtonpost.com/melinda-emerson/linkedin-small-

business-sales_b_3100104.html?utm_hp_ref=social-media

2013 Sales and LinkedIn Study

Inbound Marketing is More Effective

•Build authority

•Find more prospects

• Increase revenues

Utilizing LinkedIn

Set up profile

Get recommended

Network - get people to follow you

Content creation

Interact

Click through to your website

Buy your

product

ProfilesLinkedIn

Set up:

1. Personal Profile:http://learn.linkedin.com/new-users/

2. Company page:http://help.linkedin.com/app/answers/detail/a_id/710

Company Page

LinkedIn

“50% of LinkedIn members are more likely

to purchase from a company they engage

with on LinkedIn.

“What accounts for this purchase

behavior? Our research suggests it comes

down to mindset. When people visit

LinkedIn, they’re in a professional

mindset.”

- LinkedIn

Company Page Engagement

From LinkedIn

• Currently, companies without their own

distinct email domain (e.g.

yourcompany.com) can't create a Company

Page, because it's not possible to use email

domains like hotmail.com, gmail.com, or other

generic email providers.

• If you don't have a distinct email domain, you

might create a group to promote your company

instead.

Company Page

From LinkedIn

You can add a new Company Page only if you

meet all of the following requirements:

• You're a current company employee and your

position is listed in the Experience section on

your profile.

• Your profile strength must be listed

as Intermediate or All Star.

• You must have several connections.

Company Page

CompaniesTopLinkedIn

Pacific Dental Services® (PDS™) partners with dentists, providing them with business support services so they can

stay focused on their passion: dentistry. PDS offers career opportunities across the western and central United

States.

HomePersonalLinkedIn

• Messages

• News

• Invitations to connect

• Updates on past classmates and

colleagues

• Size of your network

• Who’s viewed your profile

Homepage

Home

ProfilePersonalLinkedIn

Use your headshot not the company logo

• Write a great headline.

• Skip the humdrum

“corporate” John Doe at

Acme Company

• Use your keywords

Headline

• Write a terrific

summary in the first

person

• List your

accomplishments

• Use your keywords

Summary

• Write a complete

summary of your past

positions

• Use your keywords

Experience

RecommendationsLinkedIn

Get

Recommended

• Profile

• Recommendations

• Request Recommendations

• Select a LinkedIn member from your

contacts

• Message – form letter or personal note

• Accept the recommendation

(endorsement) or request a change

• You will be prompted to reciprocate

Get Recommended

Lee Odden

• Profile

• Recommendations

• Request Recommendations

• Select a LinkedIn member from your

contacts

• Message – form letter or personal note

• Accept the recommendation

(endorsement) or request a change

• You will be prompted to reciprocate

Give Recommendations

Skills & ExpertiseLinkedIn

Email

ContactsPersonalLinkedIn

• Send an invitation to connect to people you

know – they come a 1st-degree connections.

• From a member's profile - Click

the Connect button on their profile page.

• Do a search – then click connect to the right

of the person's information.

• Search your email address book to find

contacts

• People you may know (from LinkedIn) -

Click Connect next to the person's name to

send an invitation.

Connecting With Members

Email

• From your email

contacts

• Name search

• Classmate

• Colleague search

Searching for Contacts

Contacts …• People you know

• Ask & answer

questions

• Companies in

your industry

• Target audiences

Keep Getting

Quality

Followers• Check your existing followers

e.g. email

• Generate quality content

• Engage in discussions

• Value your thought leaders

• Regular content stream

• Engage

Expanding your

followers:

• Optimize your profile

• Regular posts

• Quality content from you

• Who cares what you had for lunch

• Help others

• Add LinkedIn link to your website and

blog posts

• Include your LinkedIn link on your

email signature, biz cards

• Add new people to follow

• Engage

• Customer service

• Don’t over post your own content

GroupsPersonalLinkedIn

Create or

join a group

• Join groups related to your business and

add content

• Answer group questions

• Inform your group members of events,

etc.

• Locate decision makers in company

search

• Find qualified prospects in your market

Generating Leads

Commenting in a Group

Email

JobsPersonalLinkedIn

Email

In BoxPersonalLinkedIn

CompaniesPersonalLinkedIn

NewsPersonalLinkedIn

Email

ContentLinkedIn

Marketing 101:

correct

audience &

message

Add blog

posts

and link

back to

your

website

Connect

Reference: www.linkedin.com/static?key=twitter

EngageLinkedIn

You

Members

Members

Members

Members

Engagement

Dedicate

a Team

Member

Just publishing?

Be social!

Answer

Questions

Direct

Message

someone

you follow

Respond to direct messages

Advertising!*&%#

Sales

messages

vs.

conversations

Mining for

prospects

Market

Research

It’s

about

them!

MetricsLinkedIn

Set up business

profile

Get recommended

Get people to follow you

Content creation

Interact

Click through to your website

Buy your

product

Metrics

(Stats)

# of contacts

# of posts

# of direct messages

# Click throughs to

your website

$ of Sales

Takeaways

Creat business profile around keywords

Do your homework

Create interesting content & publish

Engage not just publish

Join or create groups

Cross promote on social sites, email, etc

Doug Hay

doug@doughayassoc.com

Direct: 250-756-0306 Toll Free: 877-226-3823

Free Internet

Marketing Analysis

More Sales?

More Leads?

Copyright Notice

All materials contained in these presentations

are protected by Canadian and United States

copyright law and may not be reproduced,

distributed, transmitted, displayed, published or

broadcast without the prior written permission of

Doug Hay.

The names of actual companies, products or

images mentioned herein may be the copyright

or trademarks of their respective owners.

top related