linkedin 101 for business professionals

Welcome to the Webinar:LinkedIn 101 for Business Professionals

Friday, May 9, 2014

LinkedIn is the #1 professional networking site for business professionals. If you're just getting started

on LinkedIn and need some help - or if you're on LinkedIn but not sure if you're using the site the

right way, this session is for you.

Let’s Connect: www.linkedin.com/in/brendameller

http://www.linkedin.com/in/brendameller

© 2014 Walsh College

Let’s Learn About LinkedIn• Introductions• LinkedIn 101 for Business Professionals

– Overview– How to Get Started on LinkedIn– Using LinkedIn to find prospects, find a new career, or

market your company– Etiquette and tips to expand your network, techniques to

highlight your expertise, and more • About Walsh College• Q&A from webinar attendees

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Introductions

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Assistant Vice President of Marketing

MBA Student

Coffee / Pie / Chocolate Lover

A LinkedIn Ambassador


LinkedIn Reminders…• Company rules / policies

• LinkedIn will change… again

• Everyone has a different comfort level

• Listen, learn, consider… then decide

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Who are you? Why are you here?

Enter your response in “CHAT”

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What is ?

• Professional networking site:– 300 million members in 200 countries*– Every Fortune 500 company*– 89 of Fortune 100 use for recruiting*– Fastest growing: college students and

graduates (39M+)

• “Connections”

www.linkedin.com/in/brendameller 6*Source: LinkedIn.com

NOTE: LinkedIn is technology. Technology is NOT perfect.



What’s So Great About LinkedIn (as it applies to business)?

Virtual rolodexPurely professionalWorking professionals and in transitionCompanies and people3 degrees of connectionsDemonstrate your expertise

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How to Get Startedon LinkedIn

8www.linkedin.com/in/brendameller© 2014 Walsh College



Three Areas(for beginners)

1. Create a FREE Account2. Build Your Profile3. Invite and accept connections

9www.linkedin.com/in/brendameller



A QUICK POLL…

Are you on LinkedIn?No, but there’s a really good reason.

Yes, I already have a LinkedIn AccountYes, I’ve started building my profile.

Yes, I’ve started inviting and accepting connections.I still need help with building my profile.

I still need help inviting/accepting connections.

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1. Create a FREE Account

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• Your connections will see your email address IF you connect• You can associate multiple emails (home, work) to your account

www.linkedin.com/in/brendameller



2. Build Your Profile

Pick One: Build Your ProfileOR Invite and Accept Invitations




DO BOTH

Build Your ProfileAND Invite and Accept Invitations

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• Snowball effect• Your profile will always be “in progress”

www.linkedin.com/in/brendameller



My suggested profile checklist

1. Photo Professional (no baseball caps, no sunglasses) Pleasant / smiling Head & shoulders

2. Headline: Your current job title. BONUS: add a slogan or descriptive phrase.

3. >10 connections shows you are active

4. Simplified URL

5. Websites: use all 3 links Your company website Blog Association website

www.linkedin.com/in/brendameller 14

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HINT: click “Edit,” choose “Other” and type in description.



My suggested profile checklist

6. Professional summary statement

7. Experience

8. Recommendations from 2+ different connections


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My suggested profile checklist (continued)

9. Endorsements

10.Groups


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17 17© 2014 Walsh College

Any Overachievers?

To achieve “All-Star”• Your Industry and Location• An up-to-date Current Position (with

a description)• Two Past Positions• Your Education• Your Skills (minimum of 3)• A Profile Photo• At least 50 Connections


TIPS: Character Limits

• Headline: 120 characters• Professional Summary: 2,000 characters• Status Update: 700 on LinkedIn (only 140 if

sharing on Twitter)

Source: http://www.linkedin-makeover.com/2011/01/20/linkedin-character-limits/

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http://www.linkedin-makeover.com/2011/01/20/linkedin-character-limits/

3. Invite and Accept Invitations

www.linkedin.com/in/brendameller 19© 2014 Walsh College

2. Select name

1. In search box, type in name.

3. Click to “connect”


Inviting Someone to Connect

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ALWAYSALWAYSALWAYS PERSONALIZE YOUR NOTE


BONUS: be helpful. Create social media karma.


People Search

2121© 2014 Walsh College


People Search



Receiving Unknown Invites: Should You Accept?

• Hover over “Accept” and click arrow• Click “Reply (don’t accept yet)• Reply with Hi (firstname), Thanks for the invite. Have we met?

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Six Tips for Business Professionals(beginners)

1. Join “Groups” on LinkedIn2. Offer recommendations3. Click to “endorse” skills4. Add LinkedIn URL to your email

signature, résumé, business card 5. Update Your Status Frequently6. Using LinkedIn by Need Type7. Visit Help




A QUICK POLL…

Which areas interest you most?(select all that apply)

Using “Groups” EffectivelyRecommendations

EndorsementsStatus Updates

LinkedIn Help

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Audio broadcast has begun. If you cannot hear audio on your computer, please call in to 650-479-3208 and enter Event Number: 663 476 828. Note that this is a TOLL

number (not toll free) and charges may apply, depending on your calling plan.

1. Join “Groups” on LinkedIn

Associations

1. Join groups where you have professional memberships.

2. Join college, alumni groups, former employers.

3. Join professional interest groups to network with like-minded professionals in your industry.


Industry Groups

2. Recommendations = Highly Visible Kudos

Remember Former Managers, Vendors, Clients, Co-workers, etc. etc.

1. Give someone in your network a recommendation.2. Request recommendations. Aim for 2-3 minimum.



3. Endorsements: Quick, but Telling

1. Consciously endorse someone in your network.2. Review your endorsements.


Add Skills & Expertise to Your Profile Click to Endorse Your Connections


Endorsements: Change Your Focus, Change Your Results


October 2013 May 2014


4. Add LinkedIn URL to your email signature and business card


HOW TO ADD LINK?1. Go into your email and find the link to adjust your

account settings. Typically this is referred to as “Email Signature”

2. Add the logo with hyperlink to your LinkedIn URL or simply the text. Ex: www.linkedin.com/in/brendameller




5. Update Your Status Frequently

Your status


1. Update your status TODAY.

2. Update your status once per week.



Suggested Status Updates• Conferences, workshops, etc. attended• Job opening at your company, in your network• Industry news item• Company items: news, blog posts, enews• Business tips / your expertise and passion• Networking or other professional events you

plan to attend• BONUS: Tips you’ve learned on LinkedIn

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A QUICK POLL…

Interest by Area? Using LinkedIn to Find Prospects

Using LinkedIn to Find a New CareerUsing LinkedIn to Market Your Company

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Audio broadcast has begun. If you cannot hear audio on your computer, please call in to 650-479-3208 and enter Event Number: 663 476 828. Note that this is a TOLL

number (not toll free) and charges may apply, depending on your calling plan.


6. Using LinkedIn to Find Prospects

• If you’re initiating…relationship first, connect second

• If they’re seeking you… be ON LinkedIn– Answer questions in groups, add keywords to your

profile– Recommendations, endorsements– Go where your sales leads are (Groups, etc.)

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6. Using LinkedIn to Find A New Career

• Modify broadcast settings

• Tap into your network for “warm” introductions

• Jobs Board

• Groups

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6. Using LinkedIn to Market Your Company

• Company Page

• Groups

• LinkedIn Ambassadors

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7. Visit “HELP” on LinkedIn




Q&A – LinkedIn Bloghttp://15minutesadayonlinkedin.blogspot.com/

• Shhh.... Hiding Profile Updates

• Getting Started on LinkedIn for the Graduating High School Student

• LinkedIn for Executives: How Do You Stack Up?

• Is Your Company on LinkedIn? It Should Be.

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http://15minutesadayonlinkedin.blogspot.com/

http://15minutesadayonlinkedin.blogspot.com/

http://15minutesadayonlinkedin.blogspot.com/2014/03/shhh-hiding-profile-updates.html

http://15minutesadayonlinkedin.blogspot.com/2014/03/shhh-hiding-profile-updates.html

http://15minutesadayonlinkedin.blogspot.com/2014/02/getting-started-on-linkedin-for.html



http://15minutesadayonlinkedin.blogspot.com/2013/11/linkedin-for-executives-how-do-you.html

http://15minutesadayonlinkedin.blogspot.com/2013/10/is-your-company-on-linkedin-it-should-be.html


A QUICK POLL…

Any Walsh Affiliations?

Walsh student or alumniFuture Walsh student

EmployerAttended a Walsh Event

I Like Your Yellow Pad CommercialsNone of the above (But I will connect with Brenda on LinkedIn)

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About Walsh College


Live. Breathe. Business. A Leader in Business Education

• All-business college offering business and related IT programs: undergraduate, graduate, certificate

• Private, not for profit business college with costs comparable to public institutions

• Founded in 1922• Fully accredited

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Professor Lee Meadows speaking to an MBA class.


The Walsh Experience

• Flexible scheduling designed for working professionals: nights and weekends

• Support: – Academic Advisors– Instructors and Faculty– Career Services– Student organizations / networking

• Reputation Matters: Ask Around

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Across Metro Detroit and Online

• Campuses based in southeast Michigan

• Many degree programs offered entirely online

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Troy Campus

Novi Campus

University Center Locations

www.walshcollege.edu/facebookwww.walshcollege.edu/linkedin

www.twitter.com/walshcollege


Employers Seek Walsh

The Numbers:• More than 1,000 companies recruited in 2012-13

academic year.• More than 2,300 job opportunities posted through Career

Services during the 2012-13 academic year.

Free Recruitment Services• Intern, entry-level, and experienced executives• Access more than 4,000 students and 22,000 experienced

alumni• Most are working professionals offering experience and

targeted business competencies

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Career Fairs and Presentations• Two career fairs per year

– May (Novi)– September (Troy)

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• Company presentations and career Information tables

• Inquire about assistance with job descriptions or salaries

Over 90 employers attract hundreds of Walsh students and

alumni to the bi-annual career fairs


Q&A

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Brenda MellerAssistant Vice President of Marketingwww.linkedin.com/in/brendameller


linkedin 101 for business professionals

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