Social Media Strategy for Maximizing Your LinkedIn Experience

Download Social Media Strategy for Maximizing Your LinkedIn Experience

Post on 01-Sep-2014




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Emerging online collaboration platforms are fundamentally changing the way we work and engage with each other, clients and partners. LinkedIn is no exception. Maximize your online brand with a specific social media strategy to achieve your professional goals.


<ul><li> LinkedIn<br />Maximizing your efforts to achieve your social media professional goals<br /><br /></li> <li> Presented by<br />Erika Kirsten BeckRyder Media Consultants<br /></li> <li> What is Social Media?<br />Andreas Kaplan and Michael Haenlein define Social Media as <br />a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content.<br /></li> <li> What is Social Media?<br />Social Media is about conversation being social<br />Media because it resembles traditional published content<br />Same as:<br /><ul><li>User-generated content (UGC) </li> <li> Consumer-generated media (CGM) </li> <li> New Media, digital media </li> <li> Interaction through technology</li></ul>It is:<br /><ul><li>Participatory </li> <li> About Connections </li> <li> Mobile</li></ul></li></ul>