maximizing linkedin for professionals and small business
DESCRIPTION
LinkedIn is the social media tool for business to business relationship building. Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.TRANSCRIPT
Maximizing LinkedIn for Professionals
and Small Business
Presenter: Doug Hay, CEO
Dead Simple Social Media Series
Presenter - Doug Hay
• Early adopter of Internet
marketing
• 30 year marketing veteran
• Sought after speaker -
presented at local, regional
and national conferences
• Lectured at two universities
for the Sales & Marketing
Executives program
Our Services For Small/Medium Biz
• Website design & programming
• Social Media consulting,
implementation & training
• Small business SEO – Search
Engine Optimization: Keywords,
link building & content creation.
• Press release writing, optimization
and reporting
• Blog set up, strategy, and training
• Email programs
• Online reputation management
• Video production & marketing
• Staff training
Ask about our Internet Marketing Analysis
Doug Hay
Direct: 250-756-0306 Toll Free: 877-226-3823
Free Internet
Marketing Analysis
More Sales?
More Leads?
Agenda
• Presentation
• Q&A – write questions in Webinar questions console.
• They will be answered at the end of the presentation.
To get a copy of the presentation email:
Dead Simple Social Media Series
• Social media overview
• Blogging
• Google+
• Using a Dashboard
• Content Marketing
Social Media is for Leads
and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social media = 2 way communication
Integrated
Marketing
Strategy
Social
Media
Blog
Offline
Marketing
Web
Site
Source: LinkedIn – Dec 2012
• The network is growing by two
members per second or 10-15 million
members per quarter.
• Average income is $86,000 US per
year.
• Three out of four users wants to be
approached for other job
opportunities.
• People visit LinkedIn.com more by
computers at home (66%) than
computers at work (34%).
LinkedIn Quick Facts
LinkedIn Members
• Interviewed nearly 3,100 business owners, consultants and
career salespeople,
• Most use free accounts on LinkedIn as a strategic
prospecting tool and
• 84% say they've generated several business
opportunities from using LinkedIn
• 79% percent of the study participants were small
business owners.
• The most successful users actively share relevant content,
showcase themselves as a trusted resource and spend
six or more hours on week on the social media site.
• And some survey participants say it's their best source for
new business leads.
Source: http://www.huffingtonpost.com/melinda-emerson/linkedin-small-
business-sales_b_3100104.html?utm_hp_ref=social-media
2013 Sales and LinkedIn Study
Inbound Marketing is More Effective
•Build authority
•Find more prospects
• Increase revenues
Utilizing LinkedIn
Set up profile
Get recommended
Network - get people to follow you
Content creation
Interact
Click through to your website
Buy your
product
ProfilesLinkedIn
Set up:
1. Personal Profile:http://learn.linkedin.com/new-users/
2. Company page:http://help.linkedin.com/app/answers/detail/a_id/710
Company Page
“50% of LinkedIn members are more likely
to purchase from a company they engage
with on LinkedIn.
“What accounts for this purchase
behavior? Our research suggests it comes
down to mindset. When people visit
LinkedIn, they’re in a professional
mindset.”
Company Page Engagement
From LinkedIn
• Currently, companies without their own
distinct email domain (e.g.
yourcompany.com) can't create a Company
Page, because it's not possible to use email
domains like hotmail.com, gmail.com, or other
generic email providers.
• If you don't have a distinct email domain, you
might create a group to promote your company
instead.
Company Page
From LinkedIn
You can add a new Company Page only if you
meet all of the following requirements:
• You're a current company employee and your
position is listed in the Experience section on
your profile.
• Your profile strength must be listed
as Intermediate or All Star.
• You must have several connections.
Company Page
CompaniesTopLinkedIn
Pacific Dental Services® (PDS™) partners with dentists, providing them with business support services so they can
stay focused on their passion: dentistry. PDS offers career opportunities across the western and central United
States.
HomePersonalLinkedIn
• Messages
• News
• Invitations to connect
• Updates on past classmates and
colleagues
• Size of your network
• Who’s viewed your profile
Homepage
Home
ProfilePersonalLinkedIn
Use your headshot not the company logo
• Write a great headline.
• Skip the humdrum
“corporate” John Doe at
Acme Company
• Use your keywords
Headline
• Write a terrific
summary in the first
person
• List your
accomplishments
• Use your keywords
Summary
• Write a complete
summary of your past
positions
• Use your keywords
Experience
RecommendationsLinkedIn
Get
Recommended
• Profile
• Recommendations
• Request Recommendations
• Select a LinkedIn member from your
contacts
• Message – form letter or personal note
• Accept the recommendation
(endorsement) or request a change
• You will be prompted to reciprocate
Get Recommended
Lee Odden
• Profile
• Recommendations
• Request Recommendations
• Select a LinkedIn member from your
contacts
• Message – form letter or personal note
• Accept the recommendation
(endorsement) or request a change
• You will be prompted to reciprocate
Give Recommendations
Skills & ExpertiseLinkedIn
ContactsPersonalLinkedIn
• Send an invitation to connect to people you
know – they come a 1st-degree connections.
• From a member's profile - Click
the Connect button on their profile page.
• Do a search – then click connect to the right
of the person's information.
• Search your email address book to find
contacts
• People you may know (from LinkedIn) -
Click Connect next to the person's name to
send an invitation.
Connecting With Members
• From your email
contacts
• Name search
• Classmate
• Colleague search
Searching for Contacts
Contacts …• People you know
• Ask & answer
questions
• Companies in
your industry
• Target audiences
Keep Getting
Quality
Followers• Check your existing followers
e.g. email
• Generate quality content
• Engage in discussions
• Value your thought leaders
• Regular content stream
• Engage
Expanding your
followers:
• Optimize your profile
• Regular posts
• Quality content from you
• Who cares what you had for lunch
• Help others
• Add LinkedIn link to your website and
blog posts
• Include your LinkedIn link on your
email signature, biz cards
• Add new people to follow
• Engage
• Customer service
• Don’t over post your own content
GroupsPersonalLinkedIn
Create or
join a group
• Join groups related to your business and
add content
• Answer group questions
• Inform your group members of events,
etc.
• Locate decision makers in company
search
• Find qualified prospects in your market
Generating Leads
Commenting in a Group
JobsPersonalLinkedIn
In BoxPersonalLinkedIn
CompaniesPersonalLinkedIn
NewsPersonalLinkedIn
ContentLinkedIn
Marketing 101:
correct
audience &
message
Add blog
posts
and link
back to
your
website
Connect
EngageLinkedIn
You
Members
Members
Members
Members
Engagement
Dedicate
a Team
Member
Just publishing?
Be social!
Answer
Questions
Direct
Message
someone
you follow
Respond to direct messages
Advertising!*&%#
Sales
messages
vs.
conversations
Mining for
prospects
Market
Research
It’s
about
them!
MetricsLinkedIn
Set up business
profile
Get recommended
Get people to follow you
Content creation
Interact
Click through to your website
Buy your
product
Metrics
(Stats)
# of contacts
# of posts
# of direct messages
# Click throughs to
your website
$ of Sales
Takeaways
Creat business profile around keywords
Do your homework
Create interesting content & publish
Engage not just publish
Join or create groups
Cross promote on social sites, email, etc
Doug Hay
Direct: 250-756-0306 Toll Free: 877-226-3823
Free Internet
Marketing Analysis
More Sales?
More Leads?
Copyright Notice
All materials contained in these presentations
are protected by Canadian and United States
copyright law and may not be reproduced,
distributed, transmitted, displayed, published or
broadcast without the prior written permission of
Doug Hay.
The names of actual companies, products or
images mentioned herein may be the copyright
or trademarks of their respective owners.