maximize social media throughout the employment lifecycle
Post on 17-Nov-2014
3.444 Views
Preview:
DESCRIPTION
TRANSCRIPT
Maximize Social Media Throughout the
Employment Lifecycle
Presented by:Dan Oakes Director, SourceRight Solutions
Roy G. Krause President & Chief Executive Officer, SFN Group
Sponsored by:
Emerging Workforce Survey
Attracting &
Retaining Talent…
Will Never Look the Same Again
2
SOCIAL MEDIA
A cultural shift that’s…
Changing the Way We Find and Keep
The Workforce Working
3
19971999
20032005
2007The Emerging
Workforce® Study
Because We Asked...
How Do We Know?
199719992003200520072009
For Over 12 years
2009
4
Even We Were Surprised by the Answers...
Emerging Workforce Survey
Employees Have…
New expectations of job search experience
Changed the entire meaning of job search
Employers Adjusting to…
Increased transparency into company’s culture
Controlling online reputation before it controls
them
Harnessing social media to attract, engage,
retain
5
Agenda
A few fundamentals of social mediaRecruiting talent in a digital worldUsing social media to retain workersBest practices of social media
6
Fundamentals of Social Media
7
Social Networking Revolution
SELF-EXPRESSION
DIS
CO
VERY
INTER
ACTIO
N
8
EVERYONE
Who is Really Using it?
9
And We Mean EVERYONE
LinkedIn adds 1 new member, EVERY SECOND!
If Facebook were a country, its population would be LARGER THAN THE U.S.!
The number of twitter users increases by 300,000…….EVERYDAY!
24 Hours of Video Uploaded EVERY MINUTEon YouTube
1.56 TRILLION text messages sent,PER YEAR!
10
Are YOU One of Them?
Yet 76% of companies still
DO NOT Have a
Social Media Strategy
11
Emerging Workforce Survey
Most companies have lackluster success
How successful have yourcompany’s social media strategies been?
Very Successful Successful Somewhat successful
Not at all successful
8%
25%
85%
15%
12
And Most Companies Are Struggling With The Same Old Challenges...
Emerging Workforce Study
51% of HR Executives Say Finding Qualified Talent at all Levels is Top HR Challenge
56% Expect 10%+ of Workforce To Leave
13
Emerging Workforce Study
By 2020 there will be a shortage of 14 MILLION post- secondary educated workers
By 2015, 76% OF U.S. JOBS
will demand highly skilled employees.
14
Are You Changing the Way YOU Find Them?
Emerging Workforce Survey
Social Media is Changing the Way People Find Jobs...
15
Emerging Workforce Survey
Diversify Your Recruitment Platforms
Pre Web
Web 1.0
Web 2.0
Finding jobs offline
Finding jobs online
Finding jobs
via Social Media
16
Emerging Workforce Survey
We asked HR executives…
What Are YOU Doing
to Find the Best Talent?
What do YOU think they said?
17
Emerging Workforce Survey
Internet Job boards (43%)
Referrals
(58%)
Classifieds (20%)
Online/Social
Networking (4%)
18
Looking for a Job, Anyone Know a Good Company?
Evolution of Recruiting & Staffing
Monster
1:Many
1:1
19
Less than half (44%) of companies today are using social networking outlets to recruit new talent
Emerging Workforce Survey
“Get the organization’s name out there” is the top reason why companies use social networking
20
The majority of companies aren’t utilizing tailored recruitment strategies
21
Emerging Workforce Survey
My organization utilizes tailored recruitment strategies based on different age groups or profes-
sions
I am more worried about talent shortage today, as compared to
one year ago.
11%
11%
39%
30%
33%
37%
17%
22%
Strongly Agreee Somewhat Agree Somewhat Disagree
Strongly Disagree
21
Employees’ Want to Know What They’re Getting Into…
And They Can Easily Find Out…
Greater transparency into culture, mgmt style, and mission
Growing importance of corporate mission to employees, and connection to referrals
Two-pronged social media strategy: Manage corporate reputation & Clearly communicate corporate mission
22
Employees who feel their company has a clear and followed-
through upon mission statement are nearly twice as likely to
refer a friend to their employer (52% vs. 31%)
Are you using social media to clearly communicate your brand and corporate mission?
Guess What’s Back in Style?Corporate Mission
23
Emerging Workforce Study
Once You Find Great Talent...
How Are You Going to KEEP Them?
24
Rebound Success Will Depend on Ability to
Keep Star Talent in Place to Drive Renewal & Growth
Employers Still Don’t Get ‘It’:
Cost control: 52% say maintaining costs is top priority (versus 33% in 2005)
Recruiting: A priority to 51% vs. 68% in 2005
Retention: Only 23% concerned with retention (versus 57% in 2005)
Retention Should NEVER Go Out of Style
25
Emerging Workforce Survey
We asked HR executives…
What do YOU Believe Are the Top Drivers of Retaining Talent?
What do YOU think they said?
26
DISCONNECTED
Employees and employers have widely different views on retention drivers
EMPLOYERS’ VIEW
1. Management Climate
2. Supervisor Relationship
3. Culture & Work Environment
4. Benefits
5. Financial Compensation
6. Growth & Earnings
7. Time & Flexibility
8. Training
EMPLOYEES’ VIEW
1. Benefits
2. Financial Compensation
3. Growth & Earnings Potential
4. Management Climate
5. Time & Flexibility
6. Culture & Work Environment
7. Supervisor Relationship
8. Training
27
Emerging Workforce Survey
Only 13% of employees say their employer is putting more effort into retaining them
Efforts Falling Short
33% say their employer is doing less now than year ago
Only 20% companies use social networking to retain existing employees
28
Give Employees a Reason to Stay
Workers have inherent desire for efficiency & innovation> 95% of workers today prefer a job that allows them to think
creatively
> 88% of workers prefer a job that allows them to think of new &
better ways to do things
Growth potential is the top reason workers stay,
beyond pay/benefits
94% of workers agree that they should seek
their own career development, wherever it might be…
THROUGH ONLINE DEVELOPMENT, CREATIVE FORUMS
29
A Budget-Friendly Solution
Less than half of companies (41%) offer online career development options
Social Media can help communicate and market your growth and development programs
Financially friendly, scalable and effective in reaching workers
Podcasts, webinars and MP3s are new venues for providing employees career and personal development opportunities
30
Let Employees Be Heard
Facebook, wikis, and blogs offer workers an opportunity to share their opinions, connect with co-workers and blow off steam.In return, employees feel that they have a voice and a part of your company
31
Make Work Fun Again
Mergers, acquisitions, bankruptcies, etc. all
contribute to fear and anxiety
Laughter and humor can curb the
highest of anxiety levels
Consider entertainment value that
social media outlets offer
Departure from traditional
“corporate messaging”
32
Your Water Cooler Just Went VIRAL
Extend the Reach of Communication
Social media can’t be matched when it comes to keeping workers’ informed and exposed to executive management
Twitter offers CEOs and other executives a way toconnect, share personality, communicate company news, etc.
Use Twitter, blogs, and similar outlets as acomponent of communication strategy-- not the entirety of your program
33
What Have We Learned?
Social Media Best Practices
34
The Workforce is Changing…
And social media is shifting the dynamics of how we interact with the workforce.
CULTIVATETALENT
ATTRACTTALENT
RETAINTALENT
35
Suggested Goals of Social Media Outlets
Expand one-to-one networking capabilities
Increase brand awareness among job seekers
Increase online registrations via click-to-apply job process
Fosters real-time feedback, ability to deliver customer service in seconds
Launch thought leadership program, series to educate, build recognition & begin fostering relationships
Better response rate
24/7 communication vehicle
36
Social Media Strategy
Consider Key AudiencesDetermine who you want to talk to, where
they can be found online, andwhat topics they
are generally interested in?
37
Social Media Strategy
Define Your Organization’s Voice
If young, innovative company, your communications should be informal and perhaps involve humor.
For others, a more formal tone is appropriate.
38
Social Media Strategy
BE TRANSPARENT: The more transparent you are, the more likely you’ll be trusted.
On the GM blog, they write
about repayments to the
government, the recent CEO's
resignation and new corporate
hires. This communication is
giving us access to important
information and showing that
even a behemoth company
like General Motors can be
transparent.
39
Social Media Strategy
Leverage Entertainment Value
Social media has skyrocketedin popularity because it provides a departure from the stodgy, traditional “corporate messaging” of the past. Use cartoons, spoofs, viral videos, etc.
40
Social Media Strategy
Be DiversifiedCyberspace is a big place. Social media strategy needs to take this into account—use a variety of initiatives, blogs, podcasts, YouTube, etc.
41
Social Media Strategy
Engage AudienceEnsure efforts provide value in some way to audience, drive action and establish ongoing relationship.
Google has a channel on YouTube, in which Google's Matt Cutts responds to the questions posed by webmasters and online marketers in its various forums that it feels have broad applicability and relevance to the community at large.
42
Thank you &
Questions?
43
top related