how mindflash boosts conversions throughout the customer lifecycle
DESCRIPTION
We were extremely excited to co-host our Dec. 4th webinar with Mindflash, the leading online platform for employee and customer training. They agreed to share an inside look into how they are using real-time behavior-based messaging to boost conversions and drive engagement throughout the customer lifecycle. Join Randhir Vieira, Vice President of Product and Marketing at Mindflash, and Brian Rogers, Director of Client Success at Evergage in an interactive discussion on converting throughout the customer lifecycle. Randhir and Brian will cover specific tips on how to use real-time behavior based personalization to: • drive conversions at each stage of the Customer Lifecycle • increase blog signups by 100% • convert more free trial to paying customers • increase adoption of new features • create on-boarding tours and reduce churn Spots filled up quickly at our last webinar, so make sure to save your spot now as there are a limited number of spaces available.TRANSCRIPT
What is the customer lifecycle? Introduction to Mindflash Mindflash & Evergage Q&A
Agenda.
SaaS Customer Lifecycle.
Try then Buy
Convert to a Lead
Onboarding
Increase Adoption
Reduce Churn
Tip: Setting up workflows will save you time
Schedule More Activity to Get More Leads
How?
Mindflash Intro.Easiest way to transform existing training material into engaging, on-demand e-learning Focused on business training needs of 500+ peopleOver 1,000 customers
Acquisition.50% of site traffic comes from the blog
Problems: High bounce rate Low conversion to trial but
high conversion from trial to customer
Goal: Increase engagement
Original.With Evergage.
Impact.2x number of blog signupsBuilt a relationship that we can nurture through future blog posts and emails
Engagement.Scenario:
Free trial has a low barrier to entry. Thousands of trials every month.
Problems: Only 25-30% were creating a
course. Those who created a course were 5x more likely to become customers.
Goal: Increase percentage of
people creating courses
25% creating courses
New Features.
Goal: Increase satisfaction with
the new UI and features
Scenario: We changed our User
Management pages
Problem: Existing users had to learn a
new interface with new functionality
Gave a good orientation of location and functionality
Low impact on customer care from a significant change
Targeted Help.
Problem: Users were not aware of the bulk
upload capability Caused frustration through
manual work
Goal: Increase use of the
upload function
Message shown only to people who: Manually uploaded 3+ users in a day
Progressive Hints.Problem:
Users are overwhelmed with many features at one time
Goal: Show relevant features as
the user may need them
Shown only when a user has more than 10 items and may prefer a list view
Columns are sortable.Shown only when the user is in list view
Summary.Evergage enabled us to build a relationship with web site visitorsGave us ability to push relevant messages to small groups of peoplePersonalized the product as users matured in their usage
All with no IT involvement. IT loves this product.
What’s Next?
Adding personalization through dynamic messages
Using Segment-based Engagement Scores
Q&A
www.Mindflash.com
Learn more about Mindflash at www.mindflash.com
twitter.com/mindflash
linkedin.com/company/mindflash
facebook.com/mindflash
www.Evergage.com/Blog
Free Real-Time Personalization Resources:www.evergage.com/resources
See a Demo of Evergagewww.Evergage.com/Request-a-demo
twitter.com/evergage
linkedin.com/company/evergage