4 ENGAGEMENTNow that your users have opened your app, it’s your job to keep

them engaged and coming back for more content or product.

40,000 USERS OPEN MY APP

Owned Use your owned properties including your website,

other apps, social channels, and app store placement

to promote your app.

Earned Use third party social mentions, shares,

reposts, and reviews to promote your app.

PaidUse advertising and paid promotion on third party

publishers’ and ad networks’ inventory to promote your app.

Attribution AnalyticsUtilize the industry’s most granular event, cohort,

and retention reporting to evaluate campaign

performance so you can make more informed ad

spend decisions.

STARTUP

Attribution AnalyticsCreate user segments based on in-app actions and

export them to your ad partners for retargeting

based on these actions.

Attribution AnalyticsCombine your app store optimization with your paid

campaigns for a lower effective cost-per-install. On

average, every paid install drives an additional 1.5 organic

installs by increasing app store visibility.

In-App MarketingSend an in-app message to welcome your

new users or provide them with special

welcome offers.

ENTERPRISE

Attribution AnalyticsUsing segments you’ve created in Attribution

Analytics, setup re engagement ad campaigns

to target users who’ve downloaded your app

but never opened or engaged with it.

STARTUP

In-App MarketingSend push notifications to users who have downloaded

your app but have never opened it.

In-App MarketingA/B test push notifications, messaging, features, and

navigation flow to determine the best offers,

messaging, and user experience, based on segments

you’ve created.

ENTERPRISE

34,000 USERS ENGAGE WITH MY APP

App Store AnalyticsExamine your app’s ratings and reviews to gain insight

on how to improve your product for your users.

Attribution AnalyticsUtilize event, cohort, and retention reporting to

determine long-term user value (LTV) and when

you should be remarketing to lapsing users.

STARTUP

In-App MessagingBuild user segments based on in-app

behavior, demographics, and location so you

can deliver personalized push notifications

and in-app messaging at the ideal time.

In-App MessagingAdd deep links to push notifications and in-app

messages to deliver users to specific locations in your

app and trigger automated actions like applying a

discount at checkout.

ENTERPRISE

How to Market Your App Throughout Its LifecycleThe TUNE Marketing Console is the only enterprise platform that

unifies measurement across user discovery, acquisition, retention, and engagement. Mobile

marketers trust the TUNE Marketing Console every day to easily find actionable insights and

streamline their workflow, helping them focus on driving results. The TUNE Marketing Console

seamlessly integrates with marketers’ agencies, ad networks, and other technology to provide

critical reconciliation, transparency, and efficiency in marketing efforts. Here’s how you can use

the TUNE Marketing Console to acquire and engage users in your app, from birth through maturity.

AppApp

START

Solutions in the TMC

Attribution Analytics: The most

robust campaign measurement for mobile marketing

App Store Analytics: Boost your

app store discoverability

In-App Marketing: Increase the

value of the users you've acquired

3 CONVERSIONTo download your app, a potential user has to be able to find it. If

they’ve arrived in the app store organically, your app store assets

have to be compelling enough that a user wants to download it.

50,000,000 PEOPLE SEE AN AD FOR MY APP

STARTUP

50,000 PEOPLE DOWNLOAD MY APP FROM THE APP STORE

1,000,000 PEOPLE CLICK ON AN AD FOR MY APP

Attribution AnalyticsWork with and evaluate campaign performance for

hundreds of ad partners through a single SDK to

drive awareness of your app.

Attribution AnalyticsMake ad campaign setup fast and easy by creating ad

tags and sharing event data with your ad partners.

Do this by using the most reliable and scalable

pre-populated templates in the industry.

Attribution AnalyticsAnalyze multi-touch attribution to determine different

ad partners’ value across the entire conversion journey.

Impressions — not just clicks — contribute to installs

and purchases too.

GROWTH

Attribution AnalyticsEmploy deep links — links that drive users directly from an

ad to a specific location in an app — to drive higher

conversion on your ads.

ENTERPRISE

App Store AnalyticsTrack keyword rankings for your and your

competitors’ apps, get keyword suggestions,

and generate download estimates to improve

your app store ranking and discoverability

STARTUP

App Store AnalyticsTrack changes to your and your competitors’

app assets to see how these changes have

affected your organic downloads.

GROWTH

ENTERPRISEApp Store Analytics

A/B test your Apple App Store assets (like title, description,

icon, screenshots, and videos) to determine which variations

of assets drive the most downloads. Optimizing app store

assets allows you to capture more users with no cost.

2 DISCOVERYIt can take a potential user an average of three to seven exposures

to your app before they download it from the app store.

10,000 USERS DEEPLY ENGAGE WITH MY APP AND HAVE HIGH VALUE

1 AN APP IS BORNCongrats! You’ve built an app, but now you need users.

After you publish your app, you’ll need to think about how

to effectively market it.

1

FINISH